Snipp Blog

White Paper | Consumer engagement

Industry Trends 2017 – CPG Personal Care

The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of ...

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Data Science | Trends

New Trends in Loyalty Program Data Science

When it comes to loyalty program science, Loyalty360 talked to Eoin O’Sullivan, global director of Snipp, to find out the latest trends that loyalty m...

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Drive sales | Uncategorized

Two Steps to See Real Back-To-School Loyalty Results

The back-to-school shopping season has been an extremely important business period for decades in the US. Can you even remember a time when the antici...

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Trends

Industry Trends 2017 – CPG Pet Care

A lot of American homes now include pets. According to a 2017-2018 National Pet Owners Survey, they number in the millions — 84.6 million, to be more ...

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Trends | Industry Trends

Industry Trends 2017 – CPG Food

General Landscape Competition in the CPG sector has always been intense, but food manufacturers now also face an increasingly fragmented retail market...

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Loyalty Programs | Shopper Marketing

How is Customer Loyalty Shaping the Success of B2B Programs?

A Q&A with Carlos Dunlap-Beard, VP Loyalty Solutions, Snipp, on loyalty360 So much attention is given to customer loyalty and B2C programs, but how is...

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Data Insights | Receipt Processing

What’s In Your Basket: Consumer Shopping Habits by Day of Week

In our last “What’s in Your Basket” post, we took a look at how receipt data can give you some eye-opening insights into the time of day that your con...

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Contests | Uncategorized

Industry Trends 2017 – CPG Alcohol

General Landscape The alcohol industry has experienced a bumpy ride over the years. Regulatory barriers, demographic shifts, changing consumer prefere...

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Uncategorized

The Power of GAMIFICATION – Participation, Engagement, Loyalty

Gamification as a concept is not necessarily a new one, although the term itself may very well be. The basic premise of gamification is that it uses g...

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Rewards | SnippRewards

The Power of Rewards

Ensuring a brand is top-of-mind for consumers is every marketer’s goal – a good rewards strategy can be key to making that happen. Attractive rewards ...

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Consumer Loyalty | Brand Loyalty

Loyalty Through Two Lenses: Retailers & Consumer

The retail industry right now is a volatile environment, and its constant change is posing interesting challenges to those within. Some of the latest ...

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Receipt Processing | Mobile Receipt Processing

What’s in Your Basket: How Much Do You Actually Know About the Time of Day Consumers Shop?

There’s no question that time of day yields considerable impact over consumer spending, but tapping into this data without access to POS can be exceed...

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Shopper Marketing

Snapchat Adds Feature to Help Brands Track Geo-Filter Performance

This past month, Snapchat rolled out a new feature for their advertisers called “Snap to Store”, which helps marketers track the success of geo-filter...

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loyalty trends | SnippLoyalty

5 Key Takeaways From Loyalty Expo 2017

Thank you to everyone who were able to visit us at our booth during Loyalty Expo earlier this month. Carlos and Steven (pictured above) had a great ti...

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White Paper | Checklist

INSPIRING MODERN MILLENNIALS – Trends, Insights, and Making Connections

Modern Millennials are as diverse as they are numerous. They are the social trendsetters and influencers that shape the direction of culture and techn...

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Virtual Reality | Wearable Tech

Shopper Marketing Tech: 2017 Game Changers

Last year, Snipp published a guide to Shopper Marketing Tech Game Changers. We saw more brands embracing omni-channel technology, personalized showroo...

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Receipt Processing | Basket Analysis

RECEIPT DATA: A MARKETING GOLD MINE

RECEIPT DATA: A MARKETING GOLD MINE The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts conta...

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Consumer Loyalty | Brand Loyalty

7 Tips for Loyalty Success in 2017

The state of loyalty is in constant flux. This has never been more apparent than in 2017, as new trends, strategies, and practices continue to evolve ...

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