Snipp Blog (4)

It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds o...

The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a...

Countless innovations, brilliant minds, and inspiring stories have defined this year’s Path to Purchase Expo – and it’s not over yet! We’ve been busy ...

A Q&A with Mark Fortuna, Director of Sales, Snipp, on loyalty360 Smartphones are ubiquitous today around the world as loyalty marketers seek to fine-t...

The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of ...

When it comes to loyalty program science, Loyalty360 talked to Eoin O’Sullivan, global director of Snipp, to find out the latest trends that loyalty m...

The back-to-school shopping season has been an extremely important business period for decades in the US. Can you even remember a time when the antici...

A lot of American homes now include pets. According to a 2017-2018 National Pet Owners Survey, they number in the millions — 84.6 million, to be more ...

General Landscape Competition in the CPG sector has always been intense, but food manufacturers now also face an increasingly fragmented retail market...

A Q&A with Carlos Dunlap-Beard, VP Loyalty Solutions, Snipp, on loyalty360 So much attention is given to customer loyalty and B2C programs, but how is...

In our last “What’s in Your Basket” post, we took a look at how receipt data can give you some eye-opening insights into the time of day that your con...

General Landscape The alcohol industry has experienced a bumpy ride over the years. Regulatory barriers, demographic shifts, changing consumer prefere...

Gamification as a concept is not necessarily a new one, although the term itself may very well be. The basic premise of gamification is that it uses g...

Ensuring a brand is top-of-mind for consumers is every marketer’s goal – a good rewards strategy can be key to making that happen. Attractive rewards ...

The retail industry right now is a volatile environment, and its constant change is posing interesting challenges to those within. Some of the latest ...

There’s no question that time of day yields considerable impact over consumer spending, but tapping into this data without access to POS can be exceed...

This past month, Snapchat rolled out a new feature for their advertisers called “Snap to Store”, which helps marketers track the success of geo-filter...

Thank you to everyone who were able to visit us at our booth during Loyalty Expo earlier this month. Carlos and Steven (pictured above) had a great ti...