Snipp Blog (4)

Consumer Loyalty | Uncategorized

3 Data Promo Tips You Can Count On

It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds o...

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Owned-Paid-Earned Media | White Paper

Power Up your Promotions – The Amplification Toolbox

The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a...

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snipp news | Trends

Predictions from the Path to Purchase Expo 2017

Countless innovations, brilliant minds, and inspiring stories have defined this year’s Path to Purchase Expo – and it’s not over yet! We’ve been busy ...

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Brand Loyalty | SnippLoyalty

How Smartphone Customer Engagement Has Impacted the Evolution of Rewards

A Q&A with Mark Fortuna, Director of Sales, Snipp, on loyalty360 Smartphones are ubiquitous today around the world as loyalty marketers seek to fine-t...

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White Paper | Consumer engagement

Industry Trends 2017 – CPG Personal Care

The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of ...

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Data Science | Trends

New Trends in Loyalty Program Data Science

When it comes to loyalty program science, Loyalty360 talked to Eoin O’Sullivan, global director of Snipp, to find out the latest trends that loyalty m...

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Drive sales | Uncategorized

Two Steps to See Real Back-To-School Loyalty Results

The back-to-school shopping season has been an extremely important business period for decades in the US. Can you even remember a time when the antici...

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Trends

Industry Trends 2017 – CPG Pet Care

A lot of American homes now include pets. According to a 2017-2018 National Pet Owners Survey, they number in the millions — 84.6 million, to be more ...

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Trends | Industry Trends

Industry Trends 2017 – CPG Food

General Landscape Competition in the CPG sector has always been intense, but food manufacturers now also face an increasingly fragmented retail market...

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Loyalty Programs | Shopper Marketing

How is Customer Loyalty Shaping the Success of B2B Programs?

A Q&A with Carlos Dunlap-Beard, VP Loyalty Solutions, Snipp, on loyalty360 So much attention is given to customer loyalty and B2C programs, but how is...

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Data Insights | Receipt Processing

What’s In Your Basket: Consumer Shopping Habits by Day of Week

In our last “What’s in Your Basket” post, we took a look at how receipt data can give you some eye-opening insights into the time of day that your con...

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Contests | Uncategorized

Industry Trends 2017 – CPG Alcohol

General Landscape The alcohol industry has experienced a bumpy ride over the years. Regulatory barriers, demographic shifts, changing consumer prefere...

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Uncategorized

The Power of GAMIFICATION – Participation, Engagement, Loyalty

Gamification as a concept is not necessarily a new one, although the term itself may very well be. The basic premise of gamification is that it uses g...

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Rewards | SnippRewards

The Power of Rewards

Ensuring a brand is top-of-mind for consumers is every marketer’s goal – a good rewards strategy can be key to making that happen. Attractive rewards ...

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Consumer Loyalty | Brand Loyalty

Loyalty Through Two Lenses: Retailers & Consumer

The retail industry right now is a volatile environment, and its constant change is posing interesting challenges to those within. Some of the latest ...

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Receipt Processing | Mobile Receipt Processing

What’s in Your Basket: How Much Do You Actually Know About the Time of Day Consumers Shop?

There’s no question that time of day yields considerable impact over consumer spending, but tapping into this data without access to POS can be exceed...

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Shopper Marketing

Snapchat Adds Feature to Help Brands Track Geo-Filter Performance

This past month, Snapchat rolled out a new feature for their advertisers called “Snap to Store”, which helps marketers track the success of geo-filter...

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loyalty trends | SnippLoyalty

5 Key Takeaways From Loyalty Expo 2017

Thank you to everyone who were able to visit us at our booth during Loyalty Expo earlier this month. Carlos and Steven (pictured above) had a great ti...

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