Snipp Blog

Let’s face it: the alcohol industry is a complex entity. Brimming with regulations, niche markets, unique demographics, and complex retail environment...

The Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US alone....

It’s very seldom that a CPG brand has any access to a store POS system, a fact that severely limits the kind of data they can access. But this data of...

Feeling boxed in by your marketing strategy? It’s time to rethink the power of the receipt!

It is an established fact that loyalty programs tend to roll out astonishing returns for companies that run them. Having said this, there is a plethor...

Rebates are a tried and true tool for marketers looking to engage consumers and drive the bottom line. Since going digital, the rebates experience has...

Technologies, behaviors, and demographics are changing rapidly, and brands can have a tough time keeping up with the evolution of the rewards landscap...

Launching and managing rebates has never been easy for brands. Brands have to consider many factors in the rebate set up process, and have traditional...

As a generation, Millennials are the most populous generation in America’s history.

Customer loyalty is evolving and, in 2017, there are some trends for brands to follow to elevate their customer engagement, customer experience, and b...

THE STATE OF LOYALTY IN 2017 – AN EXCLUSIVE WEBINAR WITH SNIPP AND LOYALTY360 All marketers understand the importance of loyalty – it’s essential to t...

Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape. In 2016, the numb...

GAMIFICATION AND HOW IT CAN MAKE LOYALTY FUN (OR NOT) Gamification as a concept is not necessarily a new one, although the term itself may very well b...

In today’s retail world, customer retention programs can really strike a chord and make a huge positive difference in a company’s overall annual sales...

For many brands, the success of a program depends on being able to get retailer buy-in. However, this competitiveness for retailer mindshare poses a r...

At Snipp, we are proud to have accomplished many feats in our time as an expert global provider of digital marketing promotions, rebates, and loyalty ...

Who Participates in Sweeps and Contests? An estimated 55 million Americans enter sweepstakes and contests each year 23% of people who visit brand soci...

All loyalty programs aren’t created the same, evidenced by their range of success and brands’ ability to maintain that passion among customers that fu...