Snipp Blog (5)

Consumer Loyalty | Brand Loyalty

What Does a Global Crisis Teach Us About Loyalty Programs

Our newsfeeds have been gripped by the pandemic conversation about COVID-19. Our economic markets are tumbling. Our schools, sporting events and offic...

Read More
Digital Rebates | Customer Satisfaction

Driving Customer Satisfaction in the Utility Sector

Driving Customer Satisfaction in the Utility Sector– Anthony Aguiar,VP ofSales and Business Development, Snipp Interactive Last weekend I experienced ...

Read More
Consumer Loyalty | Brand Loyalty

Luxury Loyalty Programs Work for Luxury Brands

Luxury brands, despite their perceived aloofness, have traditionally commanded true loyalty from their well-heeled customers — allowing them to mainta...

Read More
Brand Loyalty | Loyalty Personalization

From Segmentation to Personalization – Making Marketing Matter 2019

Fostering brand loyalty is the end goal of all marketing efforts. Keeping customers coming back to your brand — despite the dizzying array of options ...

Read More
Channel Partners | B2B marketing

Making B2B better – A Guide

B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital and online medium...

Read More
Customer segmentation | Customer Loyalty Programs

Tribal Marketing: How Well Do You Know Your Customers?

When thinking about traditional marketing segmentation, we breaking down a brand’s target market through demographic traits, behaviors, geographies, a...

Read More
Social Media

What is Social Selling

Social Selling has been an interesting topic of conversation recently with many companies adopting social selling strategies into their sales models. ...

Read More
digital engagement | brand engagement

Trending Digital Marketing Solutions for the Apparel Industry

THE APPAREL INDUSTRY has been facing some seismic shifts. For one, Americans are spending less and less on clothing. In1977, clothing accounted for 6....

Read More
Consumer engagement | Shopper Marketing

Alcohol Marketing Strategies Including On-premise & Brand Tactics

On-premise spaces remain the holy grail of Alcohol sales and alcbev marketing across many brands and sales environments. On-premise sales allow for de...

Read More
Home Cleaning Industry | Mobile Receipt Processing

Cleaning Up in the Home Care Industry

IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealin...

Read More
Receipt Processing | Basket Analysis

What’s In Your Basket: What Are Your Shoppers Buying, Anyway?

Our “What’s In Your Basket?” series is designed to show knowledge-hungry brands the possibilities at the intersection of data and technology. From dee...

Read More
Digital Marketing | Shopper technology

2018 Digital Prescriptions for the OTC Pharma Market

OTC MARKETING is skyrocketing. With the rising cost of health care, more and more American consumers are turning to ‘self care’ options, buoying a mar...

Read More
Brand Loyalty | Customer Loyalty Programs

Loyalty Expo 2018 – See Snipp in Action!

Are you as ready for Loyalty Expo 2018 as we are? Sunny Orlando has never looked brighter, and at this point, we’re just a few short weeks away from d...

Read More

Planning for Mother's Day

With Mother’s Day just a few weeks away, it’s hard not to look forward to flowers, breakfast in bed, and that warm fuzzy feeling – regardless of wheth...

Read More
Shopper Marketing | Co branded Promotions

Co-branded promotions: Key benefits and considerations for getting started

Co-branding is a strategic marketing and advertising partnership between two brands, in which the promotional ‘whole’ is expected to be bigger than ea...

Read More
Shopper Marketing | Retailer Loyalty

Why Transactional Relationships Don't Work for Consumers

Brands don't want consumers to buy their products, they NEEDit. And for many brands, the focus of getting consumers to buy now, can become an obsessio...

Read More
On-Premise | Holiday Marketing

Why Strategy Beats Luck On St. Patrick’s Day

Any alcohol brand worth its whisky knows that simply hoping for eager consumers to follow the rainbow and find the pot of gold is a waste of time. Alc...

Read More
Receipt Processing | Basket Analysis

What’s In Your Basket – Holiday Edition: Analyzing Key Holiday Periods

The simple fact is that calendars for brands are getting busier and busier. There are now dozens of periods and sub-periods, major holidays and little...

Read More