Snipp Blog (5)

In our last “What’s in Your Basket” post, we took a look at how receipt data can give you some eye-opening insights into the time of day that your con...

General Landscape The alcohol industry has experienced a bumpy ride over the years. Regulatory barriers, demographic shifts, changing consumer prefere...

Gamification as a concept is not necessarily a new one, although the term itself may very well be. The basic premise of gamification is that it uses g...

Ensuring a brand is top-of-mind for consumers is every marketer’s goal – a good rewards strategy can be key to making that happen. Attractive rewards ...

The retail industry right now is a volatile environment, and its constant change is posing interesting challenges to those within. Some of the latest ...

There’s no question that time of day yields considerable impact over consumer spending, but tapping into this data without access to POS can be exceed...

This past month, Snapchat rolled out a new feature for their advertisers called “Snap to Store”, which helps marketers track the success of geo-filter...

Thank you to everyone who were able to visit us at our booth during Loyalty Expo earlier this month. Carlos and Steven (pictured above) had a great ti...

Modern Millennials are as diverse as they are numerous. They are the social trendsetters and influencers that shape the direction of culture and techn...

Last year, Snipp published a guide to Shopper Marketing Tech Game Changers. We saw more brands embracing omni-channel technology, personalized showroo...

RECEIPT DATA: A MARKETING GOLD MINE The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts conta...

The state of loyalty is in constant flux. This has never been more apparent than in 2017, as new trends, strategies, and practices continue to evolve ...

Let’s face it: the alcohol industry is a complex entity. Brimming with regulations, niche markets, unique demographics, and complex retail environment...

The Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US alone....

It’s very seldom that a CPG brand has any access to a store POS system, a fact that severely limits the kind of data they can access. But this data of...

Feeling boxed in by your marketing strategy? It’s time to rethink the power of the receipt!

It is an established fact that loyalty programs tend to roll out astonishing returns for companies that run them. Having said this, there is a plethor...

Rebates are a tried and true tool for marketers looking to engage consumers and drive the bottom line. Since going digital, the rebates experience has...