Snipp Blog (5)

Data Insights | Receipt Processing

What’s In Your Basket: Consumer Shopping Habits by Day of Week

In our last “What’s in Your Basket” post, we took a look at how receipt data can give you some eye-opening insights into the time of day that your con...

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Contests | Uncategorized

Industry Trends 2017 – CPG Alcohol

General Landscape The alcohol industry has experienced a bumpy ride over the years. Regulatory barriers, demographic shifts, changing consumer prefere...

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Uncategorized

The Power of GAMIFICATION – Participation, Engagement, Loyalty

Gamification as a concept is not necessarily a new one, although the term itself may very well be. The basic premise of gamification is that it uses g...

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Rewards | SnippRewards

The Power of Rewards

Ensuring a brand is top-of-mind for consumers is every marketer’s goal – a good rewards strategy can be key to making that happen. Attractive rewards ...

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Consumer Loyalty | Brand Loyalty

Loyalty Through Two Lenses: Retailers & Consumer

The retail industry right now is a volatile environment, and its constant change is posing interesting challenges to those within. Some of the latest ...

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Receipt Processing | Mobile Receipt Processing

What’s in Your Basket: How Much Do You Actually Know About the Time of Day Consumers Shop?

There’s no question that time of day yields considerable impact over consumer spending, but tapping into this data without access to POS can be exceed...

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Shopper Marketing

Snapchat Adds Feature to Help Brands Track Geo-Filter Performance

This past month, Snapchat rolled out a new feature for their advertisers called “Snap to Store”, which helps marketers track the success of geo-filter...

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loyalty trends | SnippLoyalty

5 Key Takeaways From Loyalty Expo 2017

Thank you to everyone who were able to visit us at our booth during Loyalty Expo earlier this month. Carlos and Steven (pictured above) had a great ti...

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White Paper | Checklist

INSPIRING MODERN MILLENNIALS – Trends, Insights, and Making Connections

Modern Millennials are as diverse as they are numerous. They are the social trendsetters and influencers that shape the direction of culture and techn...

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Virtual Reality | Wearable Tech

Shopper Marketing Tech: 2017 Game Changers

Last year, Snipp published a guide to Shopper Marketing Tech Game Changers. We saw more brands embracing omni-channel technology, personalized showroo...

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Receipt Processing | Basket Analysis

RECEIPT DATA: A MARKETING GOLD MINE

RECEIPT DATA: A MARKETING GOLD MINE The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts conta...

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Consumer Loyalty | Brand Loyalty

7 Tips for Loyalty Success in 2017

The state of loyalty is in constant flux. This has never been more apparent than in 2017, as new trends, strategies, and practices continue to evolve ...

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Brand Loyalty | Loyalty

Snipp Webinar! 2017 REFRESH: THE STATE OF INNOVATION IN ALCOHOL MARKETING

Let’s face it: the alcohol industry is a complex entity. Brimming with regulations, niche markets, unique demographics, and complex retail environment...

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Brand Loyalty | Consumer engagement

Three Reasons Why CPG Loyalty Will Dominate This Year

The Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US alone....

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Data Collection | Consumer spend

What’s In Your Basket: Customers Spend Twice as Much at Wholesale Clubs Than They Do at Super Markets

It’s very seldom that a CPG brand has any access to a store POS system, a fact that severely limits the kind of data they can access. But this data of...

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Brand Loyalty | Receipt Processing

THE ROI ON RECEIPTS – 10 Brand Objectives You Can Achieve With Receipt Programs

Feeling boxed in by your marketing strategy? It’s time to rethink the power of the receipt!

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Data Collection | Loyalty Programs

Three Factors That Make or Break Loyalty Success

It is an established fact that loyalty programs tend to roll out astonishing returns for companies that run them. Having said this, there is a plethor...

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Cash Back | SnippRebates

The Complete Checklist for a Successful Rebates Program

Rebates are a tried and true tool for marketers looking to engage consumers and drive the bottom line. Since going digital, the rebates experience has...

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