Snipp Blog (5)

Our newsfeeds have been gripped by the pandemic conversation about COVID-19. Our economic markets are tumbling. Our schools, sporting events and offic...

Driving Customer Satisfaction in the Utility Sector– Anthony Aguiar,VP ofSales and Business Development, Snipp Interactive Last weekend I experienced ...

Luxury brands, despite their perceived aloofness, have traditionally commanded true loyalty from their well-heeled customers — allowing them to mainta...

Fostering brand loyalty is the end goal of all marketing efforts. Keeping customers coming back to your brand — despite the dizzying array of options ...

B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital and online medium...

When thinking about traditional marketing segmentation, we breaking down a brand’s target market through demographic traits, behaviors, geographies, a...

Social Selling has been an interesting topic of conversation recently with many companies adopting social selling strategies into their sales models. ...

THE APPAREL INDUSTRY has been facing some seismic shifts. For one, Americans are spending less and less on clothing. In1977, clothing accounted for 6....

On-premise spaces remain the holy grail of Alcohol sales and alcbev marketing across many brands and sales environments. On-premise sales allow for de...

IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealin...

Our “What’s In Your Basket?” series is designed to show knowledge-hungry brands the possibilities at the intersection of data and technology. From dee...

OTC MARKETING is skyrocketing. With the rising cost of health care, more and more American consumers are turning to ‘self care’ options, buoying a mar...

Are you as ready for Loyalty Expo 2018 as we are? Sunny Orlando has never looked brighter, and at this point, we’re just a few short weeks away from d...

With Mother’s Day just a few weeks away, it’s hard not to look forward to flowers, breakfast in bed, and that warm fuzzy feeling – regardless of wheth...

Co-branding is a strategic marketing and advertising partnership between two brands, in which the promotional ‘whole’ is expected to be bigger than ea...

Brands don't want consumers to buy their products, they NEEDit. And for many brands, the focus of getting consumers to buy now, can become an obsessio...

Any alcohol brand worth its whisky knows that simply hoping for eager consumers to follow the rainbow and find the pot of gold is a waste of time. Alc...

The simple fact is that calendars for brands are getting busier and busier. There are now dozens of periods and sub-periods, major holidays and little...