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      Consumer Buying Trends Shaping CPG in 2025

      The path to purchase has never been more complex, as consumer buying behavior shifts, surprises, and continues to defy expectations. In this changing landscape, the race is on for CPG brands to adapt, cut through the noise and establish sure footing. The key to success in 2025 lies in deeply understanding today’s and tomorrow’s consumers - who they are, what they value, and how they shop. This guide is designed to help you navigate evolving consumer behaviors with recommended marketing strategies to enable you to engage your consumers and yield meaningful results! Learn more here: Consumer Buying Trends Shaping CPG Want to know how to elevate your customer engagement and loyalty? Get in touch with our experts.

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