Snipp Blog (5)

The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, stayed at an Airbnb instead of a hotel, or used a WeWork workspac...

🎃 A Halloween Poem 🎃 On a dusky Snipp October night, With candy, fun, and a sprinkle of fright, The Snippsters donned their masks and veils,

Geographic data is easy to mine from receipts, simply by looking at the address information printed on them. For this post, we sorted the average purc...

It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds o...

The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a...

Countless innovations, brilliant minds, and inspiring stories have defined this year’s Path to Purchase Expo – and it’s not over yet! We’ve been busy ...

A Q&A with Mark Fortuna, Director of Sales, Snipp, on loyalty360 Smartphones are ubiquitous today around the world as loyalty marketers seek to fi...

The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of ...

When it comes to loyalty program science, Loyalty360 talked to Eoin O’Sullivan, global director of Snipp, to find out the latest trends that loyalty m...

The back-to-school shopping season has been an extremely important business period for decades in the US. Can you even remember a time when the antici...

A lot of American homes now include pets. According to a 2017-2018 National Pet Owners Survey, they number in the millions — 84.6 million, to be more ...

General Landscape Competition in the CPG sector has always been intense, but food manufacturers now also face an increasingly fragmented retail market...

How do B2B customer loyalty programs differ from B2C? What are the biggest challenges? What do they need to succeed? Snipp VP of Loyalty Solutions Car...

In our last “What’s in Your Basket” post, we took a look at how receipt data can give you some eye-opening insights into the time of day that your con...

General Landscape The alcohol industry has experienced a bumpy ride over the years. Regulatory barriers, demographic shifts, changing consumer prefere...

Gamification as a concept is not necessarily a new one, although the term itself may very well be. The basic premise of gamification is that it uses g...

Ensuring a brand is top-of-mind for consumers is every marketer’s goal – a good rewards strategy can be key to making that happen. Attractive rewards ...