Snipp Management

Atul Sabharwal

Founder, CEO

Atul is a founder of Snipp and has over 20 years of experience in the digital media/mobile industry. He served as Executive Director of the Acme Group, a $2+ billion company based in India. Atul’s earlier experience includes a board role at eSolar, an Idealabs company funded by Google, GE & Oak Capital, founder of the Finalysis Group (a consulting group and provider of remote services such as call center management and lead generation to corporate clients), and positions with AOL, IBM Business Services (previously PWC Consulting), the Boston Consulting Group and News Corporation. He holds an MBA from the Australian Graduate School of Management and attended Wharton.

Rahoul Roy

Founder, Chief Legal Officer

Rahoul joined Snipp as Chief Legal Officer & EVP, Corporate Development in October 2015. He has over 20 years of experience practicing law in both the United States and India, and prior to joining Snipp, was running his own corporate law practice in New York with a clientele of entrepreneurs and multinational corporations. Rahoul advised and assisted clients on various commercial transactions, including venture capital and private equity investments; M & A; the licensing, developing and procuring of technology and content; joint ventures and other strategic alliances; and domestic & international outsourcing arrangements. Rahoul obtained his BA. LLB., (Hons) from the National Law School of India, and his LL.M., with Distinction, from the Georgetown University Law Center.

Dr. Niamh O Riordan

COO

Dr. Niamh O Riordan is Chief Operating Officer at Snipp, where she leads global operations, enterprise risk, and automation strategy. She designed and implemented CECA, Snipp’s compliance and incident framework, embedding delivery accountability, escalation governance, and audit readiness across the organisation. She has built systems enabling resilient, scalable operations, including automation routines, risk controls, and knowledge governance. Previously, she was Assistant Professor at UCD Smurfit Graduate Business School and a researcher at the Lero Software Research Centre. Her academic work included multi-million-Euro research, curriculum design, and international conference leadership. She holds a PhD in Business Information Systems, an MBS in eBusiness, and an MA in Academic Practice, and is a Certified Scrum Master with training in agile systems and computer science.

Wayne Weng

CTO

Wayne Weng is a veteran technology executive with over 20 years of experience leading global engineering teams and building scalable software platforms. As Chief Technology Officer at Snipp, he oversees teams across North America, Europe, and Asia, driving the company’s transformation from a services-based model to a SaaS provider. Wayne has led the integration of multiple acquired platforms, architected thousands of digital solutions, and implemented rigorous security standards—achieving SOC 2 Type II and ISO 27001 certifications. His expertise spans agile transformation, system architecture, and global IT operations. Known for aligning business strategy with technical execution, Wayne is recognized for fostering high-performance teams, mentoring emerging leaders, and driving innovation and operational excellence in enterprise software and marketing technology.

Christopher Cubba

Chief Revenue Officer

Chris is a seasoned executive with over 20 years of experience driving growth, loyalty, and consumer engagement for some of the world’s most recognized brands. With a career built on senior leadership roles in sales and client services, Chris has become a trusted advisor in the loyalty and promotions space—especially within the Consumer Packaged Goods (CPG), Alcohol-Beverage, Quick Service Restaurant (QSR), Telecom, and Financial Services industries. A strategic thinker and results-driven operator, Chris has a proven track record of building lasting client relationships, delivering award-winning campaigns, and leading high-performing teams. His client work has earned multiple Effie and REGGIE Awards, a testament to his ability to blend creativity, data-driven marketing, and strategic insight to generate real business impact. Chris holds a BBA from Eastern Michigan University and completed the prestigious Harvard Business School HBX CORe Program in 2018, deepening his expertise in business analytics, economics, and financial accounting. Whether leading organizational change, spearheading innovative loyalty strategies, or mentoring future leaders, Chris brings passion, integrity, and a relentless focus on results. When he's not building brands or guiding teams, Chris is a loving husband and father, dedicated volunteer, and adventure seeker—committed to making a difference both professionally and personally.

Tom Burgess

President - SnippMedia

Tom J. Burgess is a seasoned executive and trailblazer in wireless advertising, digital media, and loyalty technology, with a track record of innovation that spans decades. As a serial entrepreneur, Tom has founded and scaled multiple successful ventures at the intersection of fintech, martech, and media—earning a reputation as a visionary leader and change agent in consumer engagement. Tom’s pioneering work has earned him multiple U.S. patents in the areas of wireless advertising and consumer offer redemption. He founded Third Screen Media —one of the earliest wireless advertising companies—which was acquired by AOL/Time Warner. He also launched Linkable Networks, a payments-based loyalty company that orchestrated card-linked rewards and was ultimately acquired by Collinson. Tom is a frequent speaker at global marketing and tech conferences, and his insights have been featured in top-tier media including Forbes, The Wall Street Journal, CNBC, The New York Times, and The Boston Globe. As an active board member and advisor to early-stage ventures, he brings deep expertise in M&A, corporate development, investor relations, and Board governance. Tom is affiliated with key industry organizations such as the P2P Retail Media Guild and DCA-CardLinx Association, and has worked closely with companies including Snipp, Linkable, Klickly, Aben, and Klarna to push the boundaries of retail and financial media innovation. A proud graduate of Providence College (BA), Tom is also a certified 100-Ton USCG Captain—a testament to his lifelong spirit of exploration and leadership.

Kalina Deng

VP, Office of the CEO

Kalina Deng is a strategic operator and loyalty marketing leader with over a decade of experience across startups, venture capital, and Fortune 100 companies. As Vice President in the Office of the CEO at Snipp Interactive, she leads enterprise-wide strategic initiatives spanning product innovation, business operations, and new ventures. She also heads Snipp’s North American loyalty business and oversees go-to-market and operational strategy for SnippMedia. Previously, Kalina led global digital consumer engagement and loyalty product strategy at Reckitt, supporting flagship brands such as Enfamil, Lysol, and Airborne across five continents. She also orchestrated large-scale digital transformation programs at Tapestry Inc., supporting brands like Coach, Kate Spade, and Stuart Weitzman. Earlier in her career, she managed operations at XRC Ventures, a leading venture capital firm specializing in retail tech and consumer health innovation. Kalina is a 2023 Global Peter Drucker Challenge laureate, serves on the Harvard Business Review Advisory Council, and is a published author with Springer Nature. She has spoken at academic and professional conferences worldwide on topics spanning design thinking, digital loyalty, and business innovation. She holds an MBA with Beta Gamma Sigma honors from NYU Stern School of Business, an M.A. with valedictorian honors from Parsons School of Design, and a B.A. cum laude from Wellesley College, with extensive coursework at MIT. Her certifications include Lean Six Sigma, loyalty marketing, applied behavioral science, and product management.

Christian Hausammann

MD - Europe

Christian joined Snipp in September 2015 with over 20 years of account management, business development and management experience in Direct Marketing, Loyalty Management, Store Credit Cards / Payment and Giftcard Management. He is responsible for the European business and the Enterprise Loyalty business unit. Prior to Snipp, Christian was an executive at Swiss Post Solutions where he successfully implemented various loyalty projects including closed-loop payment functionality and gift card management in Switzerland and in Europe. He co-led the development- and implementation unit SPS Ireland. Christian holds a Master of Arts from the University of Zurich.

Mario Invernizzi

SVP Sales – EMEA & APAC

Mario joined Snipp in October 2020. He is a seasoned commercial leader with over two decades of experience in sales, loyalty, and promotional strategy. His core expertise lies in driving top-line growth through sales excellence, customer engagement, and client-centric solutions. Throughout his career, Mario has built a reputation for delivering strong results by leading high-performing teams, shaping go-to-market strategies, and developing impactful loyalty and promotional programs. With a hands-on approach and deep knowledge in client-facing environments, Mario excels at building lasting partnerships and aligning commercial goals with customer needs. His strategic mindset and operational execution make him a key contributor in designing innovative solutions that strengthen customer retention and brand value.

Core Expertise:
Strategic Sales Leadership | Loyalty Program Design & Optimization | Consumer Promotions & Trade Marketing | Client Relationship Management | Business Development & Commercial Strategy

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