Snipp Blog (3)

An interview with Kim Lim, Director of Project Management, Snipp Interactive– by Megan Prikhodko, COO, Snipp Interactive We are pleased to present the...

B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital and online medium...

When thinking about traditional marketing segmentation, we breaking down a brand’s target market through demographic traits, behaviors, geographies, a...

An interview with Rosalynn Chong, Director of Engineering, Snipp Interactive – by Megan Prikhodko, COO, Snipp Interactive “If you can find something t...

Well, it’s officially happened; the generation of youth glued to their smartphones are becoming adults. Projected to make up roughly 32% of the Americ...

Social Selling has been an interesting topic of conversation recently with many companies adopting social selling strategies into their sales models. ...

“The Retail Apocalypse”. The mere mention of these foreboding words summons images of doom and gloom for the industry at large. But is the in-store la...

THE APPAREL INDUSTRY has been facing some seismic shifts. For one, Americans are spending less and less on clothing. In1977, clothing accounted for 6....

Simply… for your best opportunity to discoverinnovativedisruptive marketing programs that can generate insights, drive sales, basket size, consumer en...

Not yet mastered the art of increasing your consumer in-store engagement? We are here to help!

As a technology vendor in the promotions and loyalty space, we are exposed to exciting ideas across a wide range of brands in the retail marketing spa...

One of the questions I receive most often by interviewing candidates, clients, and business partners is how we craft a culture given our semi-virtual ...

On-premise spaces remain the holy grail of Alcohol sales and alcbev marketing across many brands and sales environments. On-premise sales allow for de...

IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealin...

Trick or treat! Three words that probably would never spend time in the same sentence if not for one famous holiday. Halloween continues to remain a v...

Our “What’s In Your Basket?” series is designed to show knowledge-hungry brands the possibilities at the intersection of data and technology. From dee...

Magic is in the air as the wedding season fast approaches, and the retail industry for the inevitable boom. Big changes shape the shopping landscape, ...

The doldrums of winter now seem like a distant memory. Every day gets a little bit warmer, and before you know it, summer will be in full swing. For b...