Snipp Blog (3)

“The Retail Apocalypse”. The mere mention of these foreboding words summons images of doom and gloom for the industry at large. But is the in-store la...

THE APPAREL INDUSTRY has been facing some seismic shifts. For one, Americans are spending less and less on clothing. In1977, clothing accounted for 6....

Simply… for your best opportunity to discoverinnovativedisruptive marketing programs that can generate insights, drive sales, basket size, consumer en...

Not yet mastered the art of increasing your consumer in-store engagement? We are here to help!

As a technology vendor in the promotions and loyalty space, we are exposed to exciting ideas across a wide range of brands in the retail marketing spa...

One of the questions I receive most often by interviewing candidates, clients, and business partners is how we craft a culture given our semi-virtual ...

On-premise spaces remain the holy grail of Alcohol sales across many brands and sales environments.On-premise sales allow for deep consumer engagement...

IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealin...

Trick or treat! Three words that probably would never spend time in the same sentence if not for one famous holiday. Halloween continues to remain a v...

Our “What’s In Your Basket?” series is designed to show knowledge-hungry brands the possibilities at the intersection of data and technology. From dee...

Magic is in the air as the wedding season fast approaches, and the retail industry for the inevitable boom. Big changes shape the shopping landscape, ...

The doldrums of winter now seem like a distant memory. Every day gets a little bit warmer, and before you know it, summer will be in full swing. For b...

OTC MARKETING is skyrocketing. With the rising cost of health care, more and more American consumers are turning to ‘self care’ options, buoying a mar...

Are you as ready for Loyalty Expo 2018 as we are? Sunny Orlando has never looked brighter, and at this point, we’re just a few short weeks away from d...

With Mother’s Day just a few weeks away, it’s hard not to look forward to flowers, breakfast in bed, and that warm fuzzy feeling – regardless of wheth...

Center of store is one of the most complex arenas that brands can compete in. Aisles are seeing more competition from brands of all shapes and sizes, ...

Co-branding is a strategic marketing and advertising partnership between two brands, in which the promotional ‘whole’ is expected to be bigger than ea...

Brands don't want consumers to buy their products, they NEEDit. And for many brands, the focus of getting consumers to buy now, can become an obsessio...