Snipp Blog (3)

Trends | Shopper Marketing

PARTNERING UP WITH CO-BRANDED PROMOTIONS – A CLOSER LOOK

Co-branding is a strategic marketing and advertising partnership between two brands, in which the promotional ‘whole’ is expected to be bigger than ea...

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Loyalty | Shopper Marketing

“Buy Now” No More

“Buy Now” No More Brands want people to buy things. Brands NEED people to buy things. You might say that they’re obsessed with that notion, and there’...

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Uncategorized

Why Strategy Beats Luck On St. Patrick’s Day

Any alcohol brand worth its whisky knows that simply hoping for eager consumers to follow the rainbow and find the pot of gold is a waste of time. Alc...

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Retail environment | snipp news

March Conference Galore Means It’s Easier Than Ever To Say “Hello”

March Conference Galore Means It’s Easier Than Ever To Say “Hello” In a virtual world inundated with video calls and text messages, don’t you sometime...

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brand insights | Uncategorized

What’s In Your Basket – Holiday Edition: Analyzing Key Holiday Periods

The simple fact is that calendars for brands are getting busier and busier. There are now dozens of periods and sub-periods, major holidays and little...

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Uncategorized

How to Activate On-Premises Loyalty Programs

A Q&A with Carlos Dunlap-Beard, VP Loyalty Solutions, Snipp, on loyalty360 That notion of forming a loyalty community is a great opportunity for marke...

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Consumer engagement | Marketing Technology

FOOTBALL’S BIG GAME – Marketing Strategies for Championship Sunday

General Landscape With more than a 100 million viewers each year, CHAMPIONSHIP SUNDAY is one of the largest sporting events of the year, and the bigge...

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Trends | Artificial Intelligence

A Genuine Opinion on Artificial Intelligence 

The first time I played chess was in a dusky room huddled over an aged wooden board. I was 5. My grandfather was furtively explaining each piece to me...

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Brand Loyalty | SnippRebates

Lasting Loyalty – In the Smartphone Age

The era of the smartphone is well underway, as our ubiquitous handhelds are becoming more and more central to our daily lives. So central, in fact, th...

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Brand Loyalty | Consumer engagement

Loyalty Marketing in 2018: What You Need to Know

Loyalty Marketing that leads to Customer Engagement remains top of mind for CMOs, Brand Managers and other marketing professionals. That’s good. What’...

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White Paper | Consumer Loyalty

Outtakes from the Loyalty “Blooper Reel” That Will Have You Calling for “Take Two”

Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies n...

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Consumer Loyalty | Brand Loyalty

From the Trenches: Insights & Best Practices from Real World Receipt-Based Loyalty Programs for CPG Brands

From the Trenches: Insights & Best Practices from Real World Receipt-Based Loyalty Programs for CPG Brands

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Brand Promotions | Brand promotion

Snipp Webinar! Brand Promotion, Purpose, and People at the Center of it All

Does your life have meaning? Sorry to get so deep on a Monday morning, especially while the remains of Thanksgiving are probably still fighting to be ...

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Uncategorized | Loyalty Programs

New Connections – Loyalty In The Grip of the Sharing Economy

The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, stayed at an Airbnb instead of a hotel, or used a WeWork workspac...

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Halloween | Snipp

Snipp’s Spooky Stanza – A Halloween Poem

🎃 A Halloween Poem 🎃 On a dusky Snipp October night, With candy, fun, and a sprinkle of fright, The Snippsters donned their masks and veils,

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Receipt Analysis | Receipt Processing

What’s In Your Basket (Special Edition): How Geography Affects Basket Size

Geographic data is easy to mine from receipts, simply by looking at the address information printed on them. For this post, we sorted the average purc...

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