Snipp Blog (3)

Consumer promotions are the backbone of CPG marketing. From brand awareness to product launches and seasonal sprees, a great promotion is what turns “...

For brands and retailers, the holiday season is one of the few constants in the shopping calendar. Through pandemics and inflation, you can always rel...

Retail point of sale (POS) data is like an ocean. The surface is teeming with life and activity, but the deeper you go, the more interesting things yo...

Sales promotions are one of your most reliable customer acquisition and loyalty tactics. A well-timed promotion incentivizes people to buy your produc...

Cyber Monday is one of the biggest consumer shopping events of the year, even surpassing Black Friday.It's the perfect opportunity for brands and...

You know how competitive the CPG market is. 30,000 new products hit the shelves every year, adding to the already bewildering array of options custome...

Black Friday is one of the busiest and most profitable events in the retail calendar. What used to be a one-day event has evolved into a month-long ex...

The best things in life are free. And there’s no doubt about the power of a free gift in retail. In a recent study, 90% of shoppers said they're more ...

Every retailer in every industry knows the value of a good in-store promotion. Over the years, enterprising brands and retailers have devised innovati...

Whether it’s sharing reviews on social media, using AI-powered chatbots to solve problems, or participating in contests and promotions on smartphones,...

As a generation, Millennials are now the most populous (surpassing Baby Boomers), diverse,highest spending generation in America’s history comprising ...

Sweepstakes are the perfect promotion for retailers and brands that want to raise brand awareness, acquire and engage customers, and increase sales.

There’s a fine balance between success and failure in shopper marketing. A campaign can make pop culture history for the right or wrong reasons. See t...

Attracting customers is the goal of every marketer. And if you’re a small brand, it’s hard to get the budget and the clout to replicate the tactics of...

It costs up to 7 times more to attract new customers than to retain existing ones. You know it. We know it. That's why you need a customer activation ...

Gen Z represents over 30% of the global population - It’s time to put a fresh spin on your old Customer Acquisition Strategies for this cohort!

Martech solutions are the best way to deliver exciting customer experiences at scale. Today we’re going to shine a spotlight on customer acquisition t...

Everyone’s a winner when your contest marketing strategy is on point. It turns short-term engagement and punch card loyalty into lasting brand relatio...