Snipp Blog (3)

Sweepstakes | Drive sales

Getting Into The Spirit: How Halloween Marketer’s Can Win This “Boo”ming Season

Trick or treat! Three words that probably would never spend time in the same sentence if not for one famous holiday. Halloween continues to remain a v...

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Data Collection | Receipt Processing

What’s In Your Basket: What Are Your Shoppers Buying, Anyway?

Our “What’s In Your Basket?” series is designed to show knowledge-hungry brands the possibilities at the intersection of data and technology. From dee...

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Loyalty | wedding marketing

Tying the Knot with Consumers: The Evolving Landscape of Wedding Registries

Magic is in the air as the wedding season fast approaches, and the retail industry for the inevitable boom. Big changes shape the shopping landscape, ...

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Brand Promotions | Loyalty

Promotions Fun in the Sun – A Guide to Summer Promotions

The doldrums of winter now seem like a distant memory. Every day gets a little bit warmer, and before you know it, summer will be in full swing. For b...

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White Paper | Digital Marketing

2018 Digital Prescriptions for the OTC Pharma Market

OTC MARKETING is skyrocketing. With the rising cost of health care, more and more American consumers are turning to ‘self care’ options, buoying a mar...

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loyalty trends | Loyalty Programs

Loyalty Expo 2018 – See Snipp in Action!

Are you as ready for Loyalty Expo 2018 as we are? Sunny Orlando has never looked brighter, and at this point, we’re just a few short weeks away from d...

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Planning for Mother's Day

With Mother’s Day just a few weeks away, it’s hard not to look forward to flowers, breakfast in bed, and that warm fuzzy feeling – regardless of wheth...

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Simplify Center of Store For a Better 2018

Center of store is one of the most complex arenas that brands can compete in. Aisles are seeing more competition from brands of all shapes and sizes, ...

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Trends | Shopper Marketing

PARTNERING UP WITH CO-BRANDED PROMOTIONS – A CLOSER LOOK

Co-branding is a strategic marketing and advertising partnership between two brands, in which the promotional ‘whole’ is expected to be bigger than ea...

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Loyalty | Shopper Marketing

Why Transactional Relationships Don't Work for Consumers

Brands don't want consumers to buy their products, they NEEDit. And for many brands, the focus of getting consumers to buy now, can become an obsessio...

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Uncategorized

Why Strategy Beats Luck On St. Patrick’s Day

Any alcohol brand worth its whisky knows that simply hoping for eager consumers to follow the rainbow and find the pot of gold is a waste of time. Alc...

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Retail environment | snipp news

March Conference Galore Means It’s Easier Than Ever To Say “Hello”

March Conference Galore Means It’s Easier Than Ever To Say “Hello” In a virtual world inundated with video calls and text messages, don’t you sometime...

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brand insights | Uncategorized

What’s In Your Basket – Holiday Edition: Analyzing Key Holiday Periods

The simple fact is that calendars for brands are getting busier and busier. There are now dozens of periods and sub-periods, major holidays and little...

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Uncategorized

How to Activate On-Premises Loyalty Programs

A Q&A with Carlos Dunlap-Beard, VP Loyalty Solutions, Snipp, on loyalty360 That notion of forming a loyalty community is a great opportunity for m...

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Consumer engagement | Marketing Technology

FOOTBALL’S BIG GAME – Marketing Strategies for Championship Sunday

General Landscape With more than a 100 million viewers each year, CHAMPIONSHIP SUNDAY is one of the largest sporting events of the year, and the bigge...

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Trends | Artificial Intelligence

A Genuine Opinion on Artificial Intelligence 

The first time I played chess was in a dusky room huddled over an aged wooden board. I was 5. My grandfather was furtively explaining each piece to me...

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Brand Loyalty | SnippRebates

Lasting Loyalty – In the Smartphone Age

The era of the smartphone is well underway, as our ubiquitous handhelds are becoming more and more central to our daily lives. So central, in fact, th...

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Brand Loyalty | Consumer engagement

Loyalty Marketing in 2018: What You Need to Know

Loyalty Marketing that leads to Customer Engagement remains top of mind for CMOs, Brand Managers and other marketing professionals. That’s good. What’...

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