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    Customer Data Analytics

    With Advanced Basket Data Analysis

    Product Sheet
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    SnippInsights logo
    SnippInsights enables you to tap into unprecedented purchase and behavioral customer data captured from first party shopping data, by SnippCheck – our market leading receipt processing engine, in POS devices and tied to your in-store promotions.
    SnippInsights now brings you an advanced level of basket analysis including transcription, brand identification, and categorization of receipts. This advanced report helps make sense of complex consumer behaviors and purchase patterns at a product, brand & category level.
    This extensive customer data analytics, summarized in interactive and dynamic reports, can be turned into actionable insights as well as helps measure the effectiveness of marketing campaigns, enabling intelligent advertising and marketing decision making.
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    Robust Feature Set for Powerful Analysis

    Purchase behavior including qualifying SKU quantity and total spend

    Reasons given if there are invalid receipts

    Registration details from qualifying users

    Sales behavior data – average spend, total basket spend, location data, retailers, time of day and day of the week

    Downloadable reports in multiple formats

    Customer service tool to allow your CS team to manage consumer relationships

    Individual logins for your team members

    Interactive data visualizations to allow easy manipulation of data

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    Advanced Basket Analysis – Highlights

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    Brand & Category Level Shopping Data:

    Find out where, when and how your customers are shopping.

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    Spend:

    Know how much is your brand being purchased as a % of the total shopping basket.

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    Competition:

    Learn what competitive products/ brands your customers are purchasing. Are they buying your product/ brand along with your competition?

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    Retailer Breakdown:

    Understand how the above metrics and insights differ amongst various retailers.

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    Personalization & Segmentation:

    Derive insights from this data to enable customer segmentation for communication down to an individual level, to influence shopping behavior based on the aggregate metrics.

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    Discounting:

    Discover brand and category level discounting trends.

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    Advantage to Brands

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    Access to some of the most reliable and detailed data direct from customer receipts

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    Gain in-depth business intelligence to create marketing strategies that use data to its fullest potential

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    Observe shopping patterns over time and location for hyper-targeting and custom personalization

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    Obtain a competitive advantage by seeing how demand for your products compares

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    Identify opportunities for coalition programs

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    Easy to understand visualizations of complex data

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    Robust Feature Set for Powerful Analysis

    Campaign Overview:

    Key campaign metrics including users and submissions, broken down by source

    Item Purchase Details:

    Comprehensive listing of products purchased for each valid processed receipt

    Exceptions:

    Displays exception source address, link to receipt image and exception comment

    Incomplete User Report:

    Detailed listing of incomplete users with total submissions and last submission date

    Invalid Receipts:

    Detailed listing of invalid receipts with receipt image links and invalid reasons

    Invalid Submissions & Reasons:

    Aggregate count of invalid submissions grouped by each invalid reason

    Other Reporting Metrics:

    Demographics: by age and gender and Receipt Submission: by web, email, mobile upload, API

    Transcription Services:

    Transcription of 1000 receipts with data visualizations

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    Available Across Our Entire Product Suite

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    Snipp Insights Product Features

     
    Sales behavior data including average spend, total basket spend, location data, retailers, time of dayand day of the week
    Purchase behavior including qualifying SKU quantity and total spend
    Invalid receipt reasons
    Qualifying user registration details
    Customer service tool to allow your CS team to handle the relationship with your consumers
    Discrete logins to accommodate deactivation of accounts as needed
    Powered by SnippCheck (Promotions, Rebates and Loyalty only)
    Campaign Overview Report
    Item Purchase Details Report
    Products Purchased Report
    Qualified Registration Data

    Interactive data visualizations to allow for easy manipulation of data

    • Overview
    • Products
    • Stores
    • Products by Stores
    • Receipt Source
    • Receipt Geography
    • Bubble Chart
    • Invalid Receipts

    Transcription Services: Transcription of 1000 receipts and data visualizations including:

    • Average Discount per Receipt
    • Basket Size (Number of Items)
    • Receipt Total & Average Values
    • Basket Penetration by Items
    PRICING
    Up to 3 pre-defined rewards or Standard SnippRewards Store
    PREMIUM OPTIONS
    Full Basket Analysis with Product Categorization
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    Let’s Work Together

    Let's talk about how Snipp can help you garner first party data and derive insights from this data.
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    Vancouver, British Columbia, V6C 2X8, Canada.
    1.888.99.SNIPP (1.888.99.76477)

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