Customer Data & Analytics

Snipp's Receipt verification captures SKU-level purchase data from receipts including

• Purchase location (state, city, zip code)
• Retailer name (physical, e-commerce and pickup services)
• Date and time of purchase
• Brand / Product quantities and combinations
• Total spend on Brand qualifying products
• Total transaction spend including taxes.
• Brand share
• Competition data
• Basket level data

Allowing for analysis by

• Receipt Count by Store - where most of your consumers shop
• Share of Basket - the other products your consumers are buying outside of your brand, each shopping trip
• Receipt Count by day - the most popular times your consumers prefer to shop
• Average Receipt Amount by Store - which retailers your consumers spend the most money at
• Receipt Per Member by Store - which retailers drive the most customer engagement for your program
• Receipts Per Member by Geography
• Average Receipt Amount by Geography
• Full Basket Analysis of Each Consumer’s Shopping Trip
  • Brand & Category Level Shopping Data: Find out where, when and how your customers are shopping.
  • Spend: See what percentage of basket spend your products represent and get total spend per receipt data.
  • Competition: Learn what competitive products and brands purchased
  • Retailer Breakdown: Understand how the above metrics and insights differ amongst various retailers.
  • Personalization & Segmentation: Derive insights to enable customer segmentation down to an individual level

1. Campaign Overview Report
   • Summarizes key campaign metrics, including total users, submissions, and engagement rates.
   • Breaks down data by source, channel, and time period.
2. Item Purchase Details Report
   • Provides a detailed listing of products purchased for each valid processed receipt.
   • Includes SKU-level data, quantities, and purchase values.
3. Products Purchased Report
   • Aggregates data on all products purchased across the campaign.
   • Allows analysis by product, category, and brand.
4. Qualified Registration Data Report
   • Details user registration information for participants who meet campaign criteria.
   • Includes demographics, contact details, and registration timestamps.
5. Invalid Receipts Report
   • Lists all invalid receipt submissions, including images and reasons for invalidation.
   • Helps identify common issues and improve future campaign design.
6. Invalid Submissions & Reasons Report
   • Aggregates counts of invalid submissions, grouped by each invalid reason.
   • Useful for quality control and process improvement.
7. Incomplete User Report
   • Shows users with incomplete submissions, total attempts, and last submission date.
   • Helps target follow-up communications or support.
8. Exception Reporting
   • Flags and details any exceptions, such as suspicious activity or outlier submissions.
   • Includes links to receipt images and exception comments.
9. Demographics & Engagement Metrics
   • Breaks down participants by age, gender, and other demographic factors.
   • Tracks engagement by submission method (web, email, mobile, API).
10. Sales Behavior Data
    • Analyzes average spend, total basket spend, location data, retailer, time of day, and day of week.
    • Provides insights into shopping patterns and campaign effectiveness.
11. Interactive Data Visualizations
    • Dynamic charts and dashboards for easy manipulation and exploration of data.

These standard reports provide actionable insights to help brands measure performance, understand customer behavior, and optimize future campaigns.

SnippInsights delivers custom-built reports with real-time data views

• Member Dashboards
  • By activity / transaction
  • Time - based
  • By demographic

• Retail Specific (receipt total, quantity)
• Product Specific (value, quantity)
• Reward redemption
• Brand specific (members / sales / reward information by brand)
• Basket Analysis
• RFM (Recency, frequency, monetary) reporting

SnippInsights delivers insights via:

• Interactive and dynamic dashboards
• Custom-built reports with real-time data views
• Downloadable formats
• Individual logins per team member
• Customizable dashboards across promotions

Snipp's Segmentation Functionality includes

• Create tiered member status based on any parameter (e.g., bronze, silver, gold).
• Easy drop & drag tool to identify & segment members using each data point as a potential variable.
• Geography
• Demography
• Behavior (e.g., last activity, purchase frequency / history, engagement activities, device used, etc.)
• Save target groups and assign to various campaigns / communications
• Action points can vary by segment
• Track behavior / performance by segment
• Gauge targeting efficacy using control groups
• Identify / classify most valuable target segments

Brand & Category Level Shopping Data: Find out where, when and how your customers are shopping.

Spend: Know how much your brand is being purchased as a % of the total shopping basket.

Competition: Learn what competitive products/ brands your customers are purchasing. Are they buying your product/ brand along with your competition?

Retailer Breakdown: Understand how the above metrics and insights differ amongst various retailers.

Personalization & Segmentation: Derive insights from this data to enable customer segmentation for communication down to an individual level, to influence shopping behavior based on the aggregate metrics.

Discounting: Discover brand and category level discounting trends.