Snipp Blog

What brands and retailers should know before launching a customer loyalty program.

Halloween continues to remain a vital promotion period for many brands. It marks the beginning of the holiday spending season and many consider it a g...

Our newsfeeds have been gripped by the pandemic conversation about COVID-19. Our economic markets are tumbling. Our schools, sporting events and offic...

Driving Customer Satisfaction in the Utility Sector– Anthony Aguiar,VP ofSales and Business Development, Snipp Interactive Last weekend I experienced ...

I was very excited to hear that Target is ready to roll out its loyalty program nationwide https://circle.target.com/ after a trial in select U.S. mar...

We are excited to be at Groceryshop 2019 this September in Las Vegas, the industry’s most anticipated event for Grocery and CPG innovation!

Luxury brands, despite their perceived aloofness, have traditionally commanded true loyalty from their well-heeled customers — allowing them to mainta...

We’re excited to announce that our colleagues in Toronto have moved to a new office and areall settled in. It’s a cool big commercial building with pl...

If you’re at the P2P Summit this May,be sure to stop and chat with Snipp’sindustry experts Anthony Aguiar & Kyle Floro.They’ve got all the scoop on ho...

Fostering brand loyalty is the end goal of all marketing efforts. Keeping customers coming back to your brand — despite the dizzying array of options ...

An interview with Kim Lim, Director of Project Management, Snipp Interactive– by Megan Prikhodko, COO, Snipp Interactive We are pleased to present the...

B2B relationships between brands and their channel partners are no longer as clear-cut as in the past. With the evolution of digital and online medium...

When one thinks about marketing segmentation traditionally, we think about breaking down a brand’s target market through demographic traits, behaviors...

An interview with Rosalynn Chong, Director of Engineering, Snipp Interactive – by Megan Prikhodko, COO, Snipp Interactive “If you can find something t...

Marketing to the Next Generation – Gen Z Well, it’s officially happened; the generation of youth glued to their smartphones are becoming adults. Proje...

Social Selling has been an interesting topic of conversation recently with many companies adopting social selling strategies into their sales models. ...

“The Retail Apocalypse”. The mere mention of these foreboding words summons images of doom and gloom for the industry at large. But is the in-store la...

THE APPAREL INDUSTRY has been facing some seismic shifts. For one, Americans are spending less and less on clothing. In1977, clothing accounted for 6....