Snipp Blog

One major driver of customer engagement and retention is continuously providing value—and having customer data to understand what they want and need i...

Considerations for brands looking toleverage data, analytics and technology to deliver highly personalizedcommunication and offerings to customers

Incentive strategies and customer reward programs are meant to motivate customers to become repeat buyers—but the best incentive strategies motivate y...

As a generation, Millennials are now the most populous (surpassing Baby Boomers), diverse,highest spending generation in America’s history comprising ...

With shopping habits and preferences changing—during and post-pandemic—consumer expectations for beauty brands are also changing. Digital try-on exper...

It’s a well-known fact that retaining existing customers is much cheaper than acquiring new ones. But after a year of lockdowns and slowdowns, the usu...

The second largest retail season that should not be overlooked is Back to School shopping. On average, K-12 parents spend around $700 in July and Augu...

At this point, you'd be hard-pressed to find an industry that hasn't been majorly impacted by the still-ongoing COVID-19 pandemic. Virtually overnight...

Over the last few years in particular, consumer data has changed enormously, in large part to the tougher restrictions that third-party data collector...

By now, you're no doubt well aware of the wide array of benefits that sales promotions and loyalty programs bring with them to businesses of all shape...

St. Patrick's Day is right around the corner once again, which can only mean one thing: your St. Patrick's Day promotion strategy is about to kick int...

What brands and retailers should know before launching a customer loyalty program.

Halloween continues to remain a vital promotion period for many brands. It marks the beginning of the holiday spending season and many consider it a g...

Our newsfeeds have been gripped by the pandemic conversation about COVID-19. Our economic markets are tumbling. Our schools, sporting events and offic...

Driving Customer Satisfaction in the Utility Sector– Anthony Aguiar,VP ofSales and Business Development, Snipp Interactive Last weekend I experienced ...

I was very excited to hear that Target is ready to roll out its loyalty program nationwide https://circle.target.com/ after a trial in select U.S. mar...

We are excited to be at Groceryshop 2019 this September in Las Vegas, the industry’s most anticipated event for Grocery and CPG innovation!

Luxury brands, despite their perceived aloofness, have traditionally commanded true loyalty from their well-heeled customers — allowing them to mainta...