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2026 Retail Seasonal Promotions Marketing Calendar

Key Shopper Marketing Holidays, Seasonal Events & Micro Occasions Retail shopping windows tied to holidays and seasonal moments continue to shape how people buy, both online and in stores. These periods give brands a strong chance to match their marketing to the right moments and deliver more targeted, personalized experiences that build connection, boost sales and strengthen loyalty. A Deloitte 2025 survey indicates that 75% of consumers in the U.S. planned to shop during at least one promotional event to maximize their budgets amid economic uncertainty. And it is no longer just the big events like the Holidays or Back to School. Shoppers are responding to a fast-growing wave of micro occasions that spark spending in smaller but meaningful ways. These moments can be anything from National Coffee Day to National Pet Day and they offer brands fresh ways to stay relevant throughout the year. Here is an updated look at key national and international holidays, major shopping windows and notable micro occasions to plan for in 2026. Click here to download the pdf Build brand awareness, improve customer engagement, boost sales. Find out why it pays to partner with a shopper marketing agency. Q1 January February March 1 New Year’s Day 2 Groundhog Day 3 World Wildlife Day 2 National Science Fiction Day 4 World Cancer Awareness Day 6 National Day of Unplugging 11 Golden Globes 6 Winter Olympics 8 International Women's Day 12 Australian Open (Tennis) 8 Super Bowl LX 14 Super Saturday 15 National Bagel Day 9 National Pizza Day (USA) 16 Academy Awards 15 Get to Know Your Customers Day 11 National Latte Day 17 Pancake Day / Shrove Tuesday 16 Religious Freedom Day 13 Galentine's Day 17 St. Patrick's Day 19 Martin Luther King Jr. Day 14 Valentine's Day 17 March Madness (NCAA) 19 National College Football Playoffs 15 NBA All Star Game 18 Global Recycling Day 19 Blue Monday 16 Presidents' Day (USA) 20 First Day of Spring 21 National Hugging Day 16 Family Day (CAN) 20 International Day of Happiness 23 National Pie Day (USA) 17 Random Act of Kindness Day 21 World Poetry Day 23 Winter X Games 17 Ramadan starts 21 International Day of Forests 25 National Irish Coffee Day (USA) 17 Chinese New Year 22 World Water Day 31 National Hot Chocolate Day 20 Love Your Pet Day 25 MLB Opening Day Winter Clearance Sales 21 MLS Soccer Season 29 Mom & Pop Business Owner Day NFL Playoffs 22 National Margarita Day Allergy Season 23 Green Monday National Nutrition Month (USA) 26 National Chili Day (USA) American Heart Month Black History Month LGBTQ History Month Q2 April May June 1 April Fools' Day 1 May Day (Int’l Workers' Day) 1 Global Day of Parents 1 Passover Begins 2 National Fitness Day (USA) 4 National Cheese Day 2 National Burrito Day (USA) 3 National Lemonade Day 4 NBA Finals (Start Date) 3 Good Friday 3 World Laughter Day 5 World Environment Day 5 Easter Sunday 4 Star Wars Day 5 National Donut Day 7 World Health Day 5 Cinco de Mayo 13 Global Wellness Day 7 National Beer Day 5 African World Heritage Day 14 Flag Day (USA) 9 The Masters - Golf 5 National Teachers' Day (USA) 18 US Open (Golf) 10 National Siblings Day 10 Mother's Day 19 Juneteenth (USA) 11 National Pet Day 17 World Baking Day 21 Father's Day 15 Tax Day (USA) 18 Victoria Day (CAN) 21 First Day of Summer 18 World Heritage Day 24 French Open (Tennis) 21 National Selfie Day (USA) 18 NBA Playoffs begin 24 Pentecost 21 World Music Day 20 4/20 25 National Wine Day 21 International Yoga Day 20 Boston Marathon 25 Memorial Day Stanley Cup Finals 21 World Creativity & Innovation Mental Health Awareness Month 27 National Sunglasses Day 22 Earth Day National BBQ Month 29 Wimbledon (Tennis) 23 World Book Day 30 World Social Media Day 24 Arbor Day LGBTQ Pride Month 28 National Superhero Day National Camping Month Diversity Month Coachella Music Festival Q3 July August September 1 Canada Day 2 National Ice Cream Sandwich Day 5 National Cheese Pizza Day 2 Made in the USA Day 2 National Sister's Day (USA) 5 International Bacon Day 4 Independence Day (USA) 2 Friendship Day 5 National Tailgating Day 4 Tour de France (Bicycle race) 4 National Night Out 7 Labour Day 6 International Kissing Day 7 International Beer Day 8 International Literacy Day 7 World Chocolate Day 8 International Cat Day 11 Patriot Day 11 MLB All Star Game 9 National Book Lovers' Day (USA) 13 Grandparents Day 14 Bastille Day 10 National S'mores Day 13 Positive Thinking Day 15 National Hot Dog Day 12 International Youth Day 16 National Guacamole Day 15 World Emoji Day 14 Little League World Series 19 Oktoberfest begins 16 The Open Championship (Golf) 15 National Relaxation Day 21 National Pecan Cookie Day 19 National Ice Cream Day 19 World Photography Day 27 World Tourism Day 19 FIFA World Cup Final 21 World Senior Citizens' Day 28 National Family Day 21 National Junk Food Day 26 International Dog Day 29 National Coffee Day (USA) 26 National Parents' Day 26 Women's Equality Day 30 International Podcast Day Amazon Prime Day 30 US Open (Tennis) Back to School Season National Grilling Month Back to School Season NFL Regular Season National Picnic Month National Sandwich Month Self Improvement Month National Cell Phone Courtesy Month NCAA Football Season Friendship Month Black Business Month Hispanic Heritage Month Q4 October November December 1 International Coffee Day 1 World Vegan Day 1 World AIDS Day 1 World Vegetarian Day 3 National Sandwich Day 1 Giving Tuesday 4 World Animal Day 4 National Candy Day 3 Make A Gift Day 5 World Teachers' Day 8 Diwali 4 National Cookie Day 10 World Mental Health Day 11 Veterans' Day 4 Hanukkah Begins 12 Columbus Day (USA) 11 Remembrance Day (CAN) 8 National Brownie Day 14 National Dessert Day 13 World Kindness Day 13 National Cocoa Day 16 National Boss's Day 15 National Recycling Day (USA) 14 National Free Shipping Day (USA) 16 World Food Day 19 International Men's Day 19 Ugly Christmas Sweater Day 17 National Pasta Day 23 National Espresso Day 21 Winter Solstice 19 National Pharmacy Week 26 Thanksgiving (USA) 24 Christmas Eve 23 National Champagne Day 27 Black Friday 25 Christmas Day 28 Thanksgiving (CAN) 28 Small Business Saturday 26 Day after Christmas / Boxing Day 29 National Cat Day (USA) 30 Cyber Monday 26 Kwanzaa 31 Halloween Movember 27 National Fruitcake Day National Pizza Month MLS Cup Playoffs 31 New Years Eve Breast Cancer Awareness Month Cold & Flu Season Holiday Season National Popcorn Popping Month National Family Caregivers Month NBA Regular Season National Entrepreneurship Month Amazon Prime Day National Native American Heritage Month Target Circle Days Holiday Season Download the pdf of the calendar here Boost Your Shopper Marketing Seasonal Promotions Use this retail calendar, including the holidays, micro occasions and retailer promotion windows to develop your brand's promotional calendar. Snipp’s turnkey contests, sweepstakes and shopper marketing promotions solutions – powered by our market-leading AI receipt validation platform can help you acquire and engage customers while capturing first-party consumer purchase and behavioral data! See examples of shopper marketing promotions here or consult with one of our experts on a specific promotion, holiday or shopping window, contact us by clicking here.