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    Brand Promotions | Activation

    Summer Success - Promotions Thought Starters

    Shoppers will be out in full swing this summer and influencing their purchase habits won’t be easy unless you have the right ideas and strategies. Thi...

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    Shopper Marketing | Consumer Data

    Augmented Reality Shopping - How Brands & Retailers Drive Differentiated Experiences

    Can enhanced AR experiences in-store be used as an effective tool by such diverse retailers and brands like Jeep, Walgreens and 19 Crimes Wines to dri...

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    Digital Marketing | Shopper Marketing

    I want my CTV! Why Advertisers are Tuning Into Advanced TV Media

    Measuring the impact of TV advertising used to be a guessing game that was often associated with the 100-year-old quote, “Half the money I spend on ad...

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    Shopper Marketing | Consumer Data

    Retail Media for Main Street - The $100 Billion Dollar Opportunity

    GroupM estimates that retailers collected over $100 billion in ad revenue from brand and vendor-funded Retail Media. What is retail media, how does it...

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    Shopper Marketing | Consumer Data

    7 Trends Changing the Future of Shopper Marketing

    In 1929 a Kroger store manager living in southern Illinois named Michael Cullen envisioned a fresh take on grocery retailing when he declared “What wo...

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    Customer Loyalty | Consumer Promotions

    7 Compelling Consumer Promotion Examples Every Brand Should Try

    Experts tell us we live in the age of authenticity. With sustainability and social responsibility taking center stage, consumers favor brands that are...

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    Shopper strategy | Shopper technology

    2023 Shopper Marketing Technology Landscape

    If shopper marketing is the engine of commerce that connects consumers, brands and retailers, shopper marketing technology is the spark that ignites a...

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    demographic profile | GenZ

    Building a Better OTC Seasonal Allergy Promotional Strategy

    Allergic rhinitis, otherwise known as hay fever or seasonal allergies, is a condition that impacts between 10% - 30% Americans and 40% of Europeans e...

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    Brand Promotions | Activation

    2023 Shopper Trends and Inflation Infographic

    Our recent consumer survey reveals that with inflation looming, consumers are on a mission to economize, switching retailers and brands at every turn.

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    Contests | Seasonal Promotions

    4 March Madness Promotions to Boost Your Brand This Spring

    Few annual sporting events create as much buzz as March Madness. For two weeks every year, college basketball fans and non-fans alike tune in to watch...

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    CPG marketing | Consumer Promotions

    Retail Media Networks for Banks? The definition of a Payments Media Network

    Learn the basics of a Payments Media Network and how it operates like a Retail Media Network, leveraging the digital media assets and audiences of ban...

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    Brand Promotions | Activation

    St. Patrick’s Day - Marketing Trends & Strategies

    Collect your pot of gold this St. Patrick’s Day with the right marketing and promotion strategies

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    CPG marketing | CPG promotion

    A Quick Guide to Consumer Promotions

    Consumer promotions are the backbone of CPG marketing. From brand awareness to product launches and seasonal sprees, a great promotion is what turns “...

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    Brand Promotions | Activation

    Consumer Trends for Holidays - Past, Present & Future [Infographic]

    For brands and retailers, the holiday season is one of the few constants in the shopping calendar. Through pandemics and inflation, you can always rel...

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    Data Insights | Data Collection

    Retail POS Data: The Key to Deeper Consumer Insights

    Retail point of sale (POS) data is like an ocean. The surface is teeming with life and activity, but the deeper you go, the more interesting things yo...

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    CPG promotion | CPG

    Checklist: The 6 Stages of a Successful CPG Promotion Launch

    Consumer promotions are one of your most reliable customer acquisition and loyalty tactics. A well-timed promotion incentivizes people to buy your pro...

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    Brand Promotions | Activation

    Cyber Monday - Tips for a Magnificent Monday [Infographic]

    Cyber Monday is one of the biggest consumer shopping events of the year, even surpassing Black Friday.It's the perfect opportunity for brands and ret...

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    Contests | CPG marketing

    Why Contests and Promotions are Key to Your CPG Marketing Strategy

    You know how competitive the CPG market is. 30,000 new products hit the shelves every year, adding to the already bewildering array of options custome...

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