1 min read
Sep 5, 2025
We’re excited to be featured on The Agile Brand Podcast with host Greg Kihlström.
Chris Cubba, Chief Revenue Officer at Snipp, joins the conversation to discuss how brands can adapt their sales and loyalty strategies in today’s unpredictable market. With rising costs and shifting consumer expectations, traditional approaches are no longer enough - brands must deliver real value, embrace agility, and rethink what loyalty truly means.
In this episode, Chris and Greg explore:
- The shift to value-first loyalty - why consumers are more deal-driven than ever, and what that means for brand strategy.
- Behavior-based loyalty - how rewarding discovery, education, and sharing builds stronger, longer-lasting relationships than focusing on transactions alone.
- Turning data into insights - how receipt validation and first-party data can transform promotions into powerful engines for smarter marketing.
- Balancing short-term wins with long-term growth - why brands need to connect deals and promotions to a broader customer journey.
- Technology as the engine of agility - how modern, modular platforms help brands adapt quickly, reward in real time, and stay ahead of shifting trends.
As Chris notes in the episode:
“Loyalty should feel like a continuing conversation, not a transaction.”
Tune in to hear practical strategies, real-world examples, and fresh perspectives on how to build loyalty that lasts.
We hope you enjoy the episode. Learn more about Snipp’s Loyalty Solutions here.
Dec 1, 2025
12 min read
