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Resources

Webinars |

Charting a Course for the Future of MarTech

An executive interview with Anthony Aguiar, VP of Sales and Business Dev at Snipp and The Wise Marketer on 'MarTech Solutions for Multichannel Engagement & Loyalty'

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Whitepapers & Guides |

Omnichannel Loyalty: Connecting Consumers, Channels and Campaigns

Find out what brands need to consider to provide customers a varied, diverse and interconnected  shopping experience to make their Omnichannel Loyalty program work.

Download
Whitepapers & Guides |

Black Friday Shopping Trends & Best Practices Every brand Should Know

Key shopping trends that will shape the Black Friday and Holiday shopping season and some best practices for your Black Friday promotions in 2021

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Whitepapers & Guides |

CPG Pet Care Industry Trends 2021

Key statistics,  trends, the effect of the pandemic and the best shopper marketing and loyalty  program practices for the CPG Pet Care Industry

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Whitepapers & Guides |

Personalization & Segmentation - Marketing Matters For 2021 & Beyond

Considerations for brands looking to leverage data, analytics and technology to deliver highly personalized communication and offerings to customers

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Whitepapers & Guides |

CPG Alcohol Industry Trends 2021

Key trends amidst upended consumer behavior and the retail environment, the effect of the pandemic and best practices for the CPG Alcohol Industry

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Whitepapers & Guides |

Customer Retention Tactics for Multichannel Loyalty Programs

Now, more than ever, effective customer retention strategies have become crucial for brands. Here are some retention strategies to consider to avoid churn and burn.

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Infographics |

22 Facts you should know about Millennial Moms

Millennial moms are a driving force behind consumer behavior today. Download this infographic and learn about this digital and diverse generation.

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Whitepapers & Guides |

2021 Trends in Personal Care for CPG Brands

Key trends, the effect of the pandemic and best practices in the CPG Personal Care Industry

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Whitepapers & Guides | Marketing Solutions

3 Lessons for your 2021 Back to School Promotional Strategy

With the lingering pandemic, here are some key trends that will influence shopper behavior this Back to School season

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Infographics | Marketing Solutions

Summer Promotions Guide 2021

This infographic highlights some of the best ways to take advantage of those great summer vibes and keep your consumers shopping.

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Whitepapers & Guides | Marketing Solutions

Building a Better OTC Seasonal Allergy Promotion Strategy

Innovative incentive strategies and rewards programs for your OTC Seasonal Allergy Promotions

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Whitepapers & Guides |

2021 Guide to Digital Marketing for Home Care Brands

We’ve put together a handy guide on some key trends emerging in the cleaning products market – and some tips on how to clean up in these competitive times!

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Infographics | Marketing Solutions

Why Strategy Beats Luck on St Patrick's Day

Alcohol brands need to act fast and with clear purpose to ensure their occasion-based marketing efforts meet the mark.

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Whitepapers & Guides |

Is now the right time to start a Customer Loyalty Program?

What brands and retailers should know before launching a customer loyalty program.

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Whitepapers & Guides |

Loyalty Programs Work for Luxury Brands

Luxury consumers are creating new expectations and priorities for engagement, and compelling brands to rethink their marketing approaches.

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Whitepapers & Guides |

From Segmentation to Personalization

Fostering brand loyalty is the end goal of all marketing efforts. Keeping customers coming back to your brand  comes down to treating each customer as a valued individual, with their own unique behaviors and personal preferences.

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Whitepapers & Guides |

Making B2B Better – A 2018 Guide

B2B relationships between brands and their channel partners are no longer as clear-cut as in the past.

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Whitepapers & Guides |

Shopper Marketing Tech – 2018 Trends

In this whitepaper, we’ll highlight the critical shopper marketing technology trends that your marketing tactics can adopt in 2018.

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Whitepapers & Guides |

Trending Digital-Marketing Solutions for the Apparel Industry

The apparel industry has been facing some seismic shifts. Brands are recognizing that fashion consumers have an entirely new set of expectations.

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Whitepapers & Guides |

Boosting On-premise Alcohol Sales – Brand Tactics & Strategies

On-premise spaces remain the holy grail of Alcohol sales across many brands and sales environments.

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Whitepapers & Guides |

3 Back-To-School Lessons You Should Have Already Learned in 2018

The brands that will realize success will be the ones who have learned these three simple lessons that stand to shape how the 2018 BTS season unravels.

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Whitepapers & Guides |

Partnering Up With Co-Branded Promotions

Co-branding a promotion can be an effective way to increase public awareness of each partnering brand, break into new markets, and create value  or all parties – including the consumer.

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Whitepapers & Guides |

Marketing Strategies for Championship Sunday

With more than a 100 million viewers each year, CHAMPIONSHIP SUNDAY is one of the largest sporting events of the year, and the biggest stage to tell a brand story.

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Whitepapers & Guides |

A Marketer’s Guide to Receipt processing Technology

For marketers, finding innovative ways to bring mobile devices into play can be effective in reaching this huge swath of the retail population.

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Whitepapers & Guides |

Lasting Loyalty in the Smartphone Age

Brands are increasingly recognizing the golden opportunity that this level of smartphone dependency offers, and the potential it has to transform the loyalty space. 

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Whitepapers & Guides |

How Smartphone Customer Engagement has Impacted the Evolution of Rewards

Smartphones are ubiquitous today around the world as loyalty marketers seek to fine-tune their loyalty programs with relevant rewards

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Whitepapers & Guides |

The Fundamentals of Progressive Retail Loyalty Programs

The changing digital landscape and evolving consumer expectations require innovative approaches to building loyalty.

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Whitepapers & Guides |

2017 Holiday Season Guide

With each subsequent holiday season, increasingly dramatic changes take place with the promise to ever-alter the shopper marketing landscape. 

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Whitepapers & Guides |

3 Data Promo Tips you can Count on

Increased sophistication and complexity has bequeathed the industry and made it difficult for brands to tap into the right set of analytics strategies that best suits their business.

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Whitepapers & Guides |

Outtakes From The Loyalty “Blooper Reel” that will Have You Calling for “Take Two”

Loyalty, clearly, is hard won and easily lost. When a consumer has a blooper experience with a loyalty
program, it can be daunting task to win them back.

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Whitepapers & Guides |

Loyalty Program Data Science

Find out the latest trends that loyalty marketers should be aware of and incorporate into their respective business strategies.

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Whitepapers & Guides |

New Connections – Loyalty in the Grip of the Sharing Economy

The sharing economy is here to stay. But building loyalty in the sharing economy comes with its unique set of challenges.

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Whitepapers & Guides |

Power Up Your Promotions – The Amplification Toolbox

Although innovative tactics can be eye-catching within a crowded promotional landscape, a multi-pronged media approach that balances innovative digital with traditional marketing channels can amplify promotional efforts.

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Whitepapers & Guides |

Solutions for On-Pack Promotions at Retail

With the explosion of in-store tech and mobile usage, the possibilities for CPG brands to directly engage their customers are increasing exponentially.

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Whitepapers & Guides |

The Power of Sweepstakes

How to Run Successful Online Sweepstakes & Contests.

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Whitepapers & Guides |

Rekindle Your Retail Relationships – A Best Practice Guide

It is a complex time for relationships between retailers and brands. Retailers now have an evolved vision for their shopping environments. What should brands do to best adapt to this change?

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Whitepapers & Guides |

The Power of Gamification – Participation, Engagement, Loyalty

Marketers and retailers are always on the lookout for new ways to gain an innovative edge in an increasingly competitive environment. Brands across industries are adopting gamification as a marketing tool.

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Whitepapers & Guides |

The Power of Rewards

The Right Way to Reward & Incentivize Your Consumers.

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Whitepapers & Guides |

Inspiring Modern Millennials – Trends, Insights and Making Connections

Modern Millennials are as diverse as they are numerous. They are the social trendsetters and influencers that shape the direction of culture and technology.

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Whitepapers & Guides |

Shopper Marketing Tech – 2017 Game Changers

Innovation in technology is ever-changing and continuously creates more and more opportunity  for brands to personalize experiences and engage their consumers.

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Whitepapers & Guides |

The ROI on Receipts, 10 Brand Objectives You Can Achieve With Receipt Programs

Feeling boxed in by your marketing strategy? It’s time to rethink the power of the receipt!

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Whitepapers & Guides |

Top 10 Mobile Marketing Trends for 2017

Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape.

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Whitepapers & Guides |

Three Reasons Why CPG Companies Can Finally Have Loyalty Programs

While loyalty programs are typically associated with big ticket items and large purchase thresholds, the changing landscape is leading to an upheaval of the kinds of products and brands that adopt loyalty programs.

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Whitepapers & Guides |

Along the Continuum to Loyalty – What Every Brand Should Know

Marketers are continually searching for the most effective way to attract and retain customers. Our guide shows you tips and tricks for the promotion to loyalty continuum.

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Whitepapers & Guides |

6 Reasons to Revamp Your Rebate Strategy and Go Digital

There are many unique advantages to a centralized, customized, and digital rebate center. While savings are a good incentive for consumers, the days of the mail-in rebate are over.

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Whitepapers & Guides |

Diverse and Digital Multicultural Americans 3 – Marketing to Asian Americans

The current marketing environment is beginning to see an upheaval of the kinds of products and brands that are adopting loyalty programs.

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Whitepapers & Guides |

Diverse and Digital Multicultural Americans 2 – Marketing to Black Americans

Americans who come from a different cultural background are reshaping how marketers and advertisers connect with shoppers.

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Whitepapers & Guides |

Diverse and Digital Multicultural Americans 1 – Marketing to Hispanic Americans

Brands and retailers must understand how consumers are integrating mobile technology into the traditional path to purchase and adopt a seamless brand experience that engages customers across both digital and physical channels.

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Whitepapers & Guides |

Marketing to Millennial Moms – Best Practices to Winning Lifelong Loyalty

Marketers must understand how Millennial Moms think, what they value, how they spend and what they expect from brands and marketers.

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Whitepapers & Guides |

CPR for CRM – Tips and Tricks for Reviving a Dull Digital CRM Strategy

To remain competitive, it becomes especially important for marketers to equip themselves with a
relevant and comprehensive CRM strategy.

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Whitepapers & Guides |

Mobile Path to Purchase

To remain relevant, brands and retailers must understand how consumers are integrating mobile technology into the traditional path to purchase and adopt a seamless brand experience.

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Whitepapers & Guides |

Customer Retention – A Permanent Duty

All too often there is a distinct lack of importance placed on specifically targeting and rewarding existing consumers, when in actual fact, customer retention can show a profit increase as high as 95%.

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Whitepapers & Guides |

A Guide to Purchase Validation Technology

In order to transform a single purchase into lasting customer relationship through reward offers, purchases have to be validated securely and effectively, while also enabling access to as much data as possible.

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Whitepapers & Guides |

Three Reasons Why you Need to Reimagine your Loyalty Strategy Now and How to Do It

A perfect storm of three macro trends is upon us that will change how brands inspire enduring loyalty forever.

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Whitepapers & Guides |

The Fundamentals of Progressive Retail Loyalty Programs

The changing digital landscape and evolving consumer expectations require innovative approaches to building loyalty.

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Whitepapers & Guides |

Digital Rebates

In the era of the Smart Customer, companies have to make rebates easy for their consumers, or watch them flock to competitors.

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Infographics |

The Complete Checklist for a Successful Rebate Program

Navigating this new world of digitized rebates can prove challenging for marketers. Here's a simple checklist to ensure a successful rebate program.

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Infographics |

A Halloween Marketing Bag of Tricks

Halloween marks the beginning of the holiday spending season and many consider it a gauge for the rest of the season. Here’s a breakdown of the spending trends leading up to 2020.

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Infographics |

Power up your Promotions – The Amplification Toolbox

The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a digitally blasé consumer base.

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Whitepapers & Guides |

Digital Prescriptions for the OTC Pharma Market

With the rising cost of health care, more and more American consumers are turning to ‘self care’ options. This trend has led OTC  marketing to
skyrocket. Understanding consumer needs and buying habits is essential for brands to effectively promote themselves. 

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Infographics |

Father’s Day

Father’s Day is a nostalgic time for consumers. It’s easy to understand why brands strategize their summer promotions on Father’s Day. If you want to raise and nurture your marketing efforts for success, keep this Father’s Day infographic handy.

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Infographics |

The Power of Gen Z

Personalized, targeted tactics that rely on sound demographic insights are the most important ingredient in the marketing toolbox for both brands and consumers. Learn more about Gen Z and what makes them tick.

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Infographics |

Mother’s Day – The Mother Of Invention For Brands

Mother’s Day can present both a challenge and an opportunity to make a big impact from this one-day-a-year shopping event. All it takes is a little information and a lot of innovation.

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Whitepapers & Guides |

Black Friday – Retail’s SwanSong – Insights for the Biggest Shopping Day of the Year

Black Friday has consistently been the biggest single shopping day of the year. Brands and stores rely on it for significant portions of their annual sales. Are you ready for the consumer shift that's happening?

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Infographics |

Modern Millenials – Trends, Insights and Making Connections

Modern Millennials are diverse, influential, and ready to spend. The question is: how can you capitalize on their behaviors?

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Whitepapers & Guides |

Three Trends Influencing the Back to School Season

In the U.S., the back-to-school (BTS) shopping season has always been one of the foremost spending periods for many brands. New emerging trends for the back-to school season can help you reach your key demographics. 

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Whitepapers & Guides |

CPG Personal Care – Industry Trends 2017

The CPG personal care industry experienced a 
dramatic disruption this year, with more on the horizon. To operate successfully, you need to understand the movement behind this industry shift.

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Whitepapers & Guides |

CPG Pet Care – Industry Trends

Over half of American homes now include pets. Aside from clear industry growth, the pet care industry has experienced a significant shift consumer sentiment. Here's the latest trends CPG brands should watch out for.

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Whitepapers & Guides |

CPG Food – Industry Trends

Competition in the CPG sector has always been intense, but food manufacturers now also face an increasingly fragmented retail market, as well as an evolving set of social trends that have changed the landscape of the industry.

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Whitepapers & Guides |

CPG Alcohol – Industry Trends

The alcohol industry has experienced a bumpy ride over the years. Regulatory barriers, demographic shifts, changing consumer preferences, and technological evolutions have combined to upend the overall retail environment.

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Infographics |

7 Tips for Loyalty Success

The state of loyalty is in constant flux. As new trends, strategies, and practices continue to evolve the industry, and marketers are challenged with making their loyalty initiatives stand out from the competition.

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Infographics |

4 Rewards Trends that will Transform your Promotions

Technologies, behaviors, and demographics are changing rapidly, and brands can have a tough time keeping up with the evolution of the rewards landscape. Are you ready to transform your promotions?

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Infographics |

The Ultimate Snapshot of Sweepstakes & Contests

Sweepstakes and contests are a great way to inspire consumer engagement. But is it the right move for your company? Creating a relevant format that is essential for sweepstakes and contests to be successful. 

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Webinars |

Brand Promotions, Purpose, and the People at the Center of it All!

Without promotion, something terrible happens ...nothing!

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Webinars |

2017 Refresh- The State of Innovation in Alcohol Marketing

Two thirds of alcohol buyers indicate paying attention to package format.

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Webinars |

The State of Loyalty in 2017

57% said that they would happily exchange messages with an ecommerce merchant's chatbot online.

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Webinars |

Solving The Puzzle: Securing Buy-In From Retailers for Brand Programs

The Harvard Business Review identified the top concern brands get from their sales reps as: “The retailer is raising the bar for brands.”

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Webinars |

Marketing in the Mobile World with Verizon: Innovations in Technology

Over 90% of Americans own a mobile phone. With 12 billion 4 connected devices worldwide, it is essential to utilize a multi-screen strategy.

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Webinars |

From Tech to Trends – In-store Marketing

The average consumer spends only 13 seconds on a brand purchase decision while in-store.

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Snipp Product Sheets |

General Capabilities

Snipp brings together a modular SaaS technology suite with best-in-class marketing expertise to enable our clients to increase sales, retain customers and build robust, proprietary data sets that enable intelligent decision making.

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Snipp Product Sheets |

SnippInsights

SnippInsights allows brands to tap into unprecedented information about their consumers and their purchase habits.

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Snipp Product Sheets |

Advanced Basket Analysis

SnippInsights brings you an advanced level of basket analysis captured from first party shopping data, by SnippCheck, our market leading receipt processing engine, in POS devices and tied to in-store promotions.

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Snipp Product Sheets |

Transaction Processing

SnippCheck, our market-leading, retailer-agnostic transaction validation platform, powers programs that are designed to engage consumers through the entire path to purchase - in-store, at home and online.

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Snipp Product Sheets |

SnippLoyalty

SnippLoyalty is an end-to-end, real-time multichannel SaaS loyalty platform. Our innovative, cloud-based loyalty platform is not just about ‘customer’ loyalty but about Creating Customer Acquisition and Engagement Hubs.

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Snipp Product Sheets |

SnippRewards

Influence, incentivise and reward your customers the right way with SnippRewards - our Flexible and Turnkey Industry Leading Rewards Platform.

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Snipp Product Sheets |

SnippRebates

SnippRebates offers a mobile first solution to the broken “traditional” rebate model. It is driven by its flagship product, the Snipp RebateCenter, a one-of-a-kind, SaaS platform.

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Snipp Product Sheets |

Snipp Solutions for the Utility Sector

SnippRebates can reduce the cost of processing rebates to less than $1 by using SnippCheck's automated transaction recognition system and eliminating manual labor expenses.

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Snipp Product Sheets |

SnippRx

Introducing SnippRx, an industry compliant solution that enables pharmaceutical brands to rapidly and economically provide coupons and pay-no-more cards to medical practitioner clients, in a flexible and all-digital format.

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Snipp Product Sheets |

Snipp Solutions for the Alcohol Industry

Snipp’s technology & marketing solutions have helped brands in the highly regulated Alcohol industry run compliant promotions and loyalty programs.

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Webinars

Charting a Course for the Future of MarTech

An executive interview with Anthony Aguiar, VP of Sales and Business Dev at Snipp and The Wise Marketer on 'MarTech Solutions for Multichannel Engagement & Loyalty'

More
Whitepapers & Guides

Omnichannel Loyalty: Connecting Consumers, Channels and Campaigns

Find out what brands need to consider to provide customers a varied, diverse and interconnected  shopping experience to make their Omnichannel Loyalty program work.

More
Whitepapers & Guides

Black Friday Shopping Trends & Best Practices Every brand Should Know

Key shopping trends that will shape the Black Friday and Holiday shopping season and some best practices for your Black Friday promotions in 2021

More
Whitepapers & Guides

CPG Pet Care Industry Trends 2021

Key statistics,  trends, the effect of the pandemic and the best shopper marketing and loyalty  program practices for the CPG Pet Care Industry

More
Whitepapers & Guides

Personalization & Segmentation - Marketing Matters For 2021 & Beyond

Considerations for brands looking to leverage data, analytics and technology to deliver highly personalized communication and offerings to customers

More
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