What brands and retailers should know before launching a customer loyalty program.
Luxury consumers are creating new expectations and priorities for engagement, and compelling brands to rethink their marketing approaches.
Fostering brand loyalty is the end goal of all marketing efforts. Keeping customers coming back to your brand comes down to treating each customer as a valued individual, with their own unique behaviors and personal preferences.
B2B relationships between brands and their channel partners are no longer as clear-cut as in the past.
In this whitepaper, we’ll highlight the critical shopper marketing technology trends that your marketing tactics can adopt in 2018.
The apparel industry has been facing some seismic shifts. Brands are recognizing that fashion consumers have an entirely new set of expectations.
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