Resources

Are you planning your Cyber Monday marketing strategy? Here are some unique ideas, tactics, activations, and examples to attract shoppers and ensure a successful shopping event.

Discover trends, innovative approaches and cutting-edge sports marketing strategies that can empower brand and marketing agencies to enhance the effectiveness of their promotion efforts.

Have you started planning you Black Friday marketing Strategy? Here' are some ideas, tactics, and activations, you can use to attract shoppers and make this shopping event a success.

Get some fresh insights and some pharmaceutical marketing strategies to help brand and pharmaceutical marketing agencies promote their products more effectively.

Understand the American Gen Z consumer behaviors and preferences with surprising insights about their brand loyalty, store shopping preferences and their take-charge approach to product research and discovery.

Get an insight into key trends affecting the US and European pet care market, as well as marketing strategies to to consider to inspire engagement and loyalty.

An overview of the market in EMEA, covering trends and technology in both promotions and loyalty. The conversation covers consumer behavior trends, new data privacy regulations, and technology development in this dynamic region.

To provide some insight into the key trends affecting back-to-school spending and our suggestions for strategies to consider, we've put together a handy guide to back-to-cchool marketing!

This infographic highlights some of the best ways to take advantage of those great summer vibes and keep your consumers engaged.

In the grand marketing mix of tools at our disposal, why should brands continue to use rebates? Find out what’s really going on with digital rebates in marketing with our latest trends guide

Learn about emerging trends earmarked for cosmetics brands to watch out for, along with examples and marketing strategies we’re recommending to reach savvy beauty buyers.

With Broadcast TV now only representing 21.6% of viewership, advertisers looking for digital media-like accountability have been longing for new options for their TV budget - not only to measure the impact of TV media, but to target consumers more accurately.  The solution? Advanced TV. 

GroupM estimates that retailers collected over $100 billion in ad revenue from brand and vendor-funded Retail Media. What is retail media, how does it work, and how do retailers jump on this expanding opportunity? 

Innovation comes in many forms – from products and services to consumer promotions to promote them. Here are seven consumer promotion examples that offer a unique spin on tried and tested promotional tactics.

Industry innovation is touching both traditional in-store marketers and digital specialists. Here are a few examples of the shopper marketing shifts that brands, retailers and agencies will need to consider in their shopper marketing strategies. 

We’ve created this 2023 Shopper Marketing Technology Landscape to help serve as a jumping off point for exploring and making strategic discussions on how you can embrace Shopper Marketing and some of the new technologies and tools.

Learn about emerging trends, key factors that are expected to influence the alcoholic beverage industry in US and Europe and some innovative marketing strategies to consider.

Promoting your allergy remedy brand will require a unique approach to rewards opportunities, to attract and engage consumers. Here are some facts and strategies for the right OTC allergy promotion.

Our recent consumer survey reveals that with inflation looming, consumers are on a mission to economize, switching retailers and brands at every turn. Here are six trends from the survey.

Learn more about the evolution of online sports betting, how Gambit works as it develops one of the hottest and most promising concepts in loyalty rewards in the past decade. 

Where there’s hype, there’s opportunity! Score a Slam Dunk with These 4 Promotion Ideas to get your brand noticed.

Learn the basics of a Payments Media Network and how it operates like a Retail Media Network, leveraging the digital media assets and audiences of banks.

Consumer promotions are the backbone of any CPG marketing strategy. Here's a quick guide to help you turn that great promotion “marketing activity” into sales.

Collect your pot of gold this St. Patrick’s Day with these statistics, trends and marketing & promotion strategies.

A survey to better understand American consumers’ behaviors and shopping preferences during these current inflationary times. Download the report and embrace these trends in your marketing strategy.

A well-timed consumer promotion incentivizes people to buy your products and build a deeper connection with your brand. Here’s our six-stage checklist for launching a successful CPG promotion.

The holiday season is one of the few constants in any marketing calendar. Here are some statistics, trends and examples of programs that shape this shopping season!

Retail point of sale (POS) data is like an ocean. The deeper you go, the more interesting things you find. Learn about the right tools to turn those discoveries into exciting opportunities.

Cyber Monday is one of the biggest consumer shopping events of the year and the perfect opportunity for brands and retailers to acquire new customers and boost sales. Here are some tips on how you can get your fair share!

To stand out in the highly competitive CPG market,  brands must push the limits of their CPG marketing strategy by putting contests, sweepstakes, and promotions at the heart of their efforts. Heres why...

Key statistics and trends shaping the landscape of the FMCG Food and Beverage Industry in Europe and some best practices for your brands.

Black Friday is one of the busiest and most profitable events in the retail calendar and competition remains fierce among brands and retailers. Here’s our selection of the top 9 Black Friday marketing tips for a successful holiday season.

An in-depth guide to what is shopper marketing, why it matters, key future trends to watch out for and recommended tactics for your next campaign.

There’s no doubt about the power of a free gift in retail. In a recent study, 90% of shoppers said they're more likely to buy from a retailer again after receiving a gift. Take a look at how brands and retailers approach a gift with purchase (GWP) campaign.

Over the years, brands and retailers have devised innovative tactics to attract customers that go way beyond a simple discount or BOGO offer. Here are 7 effective retail store contests and promotions you can use to differentiate your brand and increase sales.

There’s a fine balance between success and failure in shopper marketing. A campaign can make pop culture history for the right or wrong reasons. Get inspired by these examples

Sweepstakes are the perfect promotion for retailers and brands that want to raise brand awareness, acquire and engage customers, and increase sales. Learn how to create a program along with some innovative ideas to level-up your in-store promotions!

Attracting customers is the goal of every marketer. From our experience of working with top brands, we’ve spotted a few strategies that any brand can use to get their customer pipeline flowing.

Tried-and-true customer acquisition strategies just like fashion can go out of style. Learn how marketing can put a new spin on an iconic approach.

It costs up to 7 times more to attract new customers than to retain existing ones. You know it. We know it. That's why you need a customer activation strategy to engage, delight, and retain your existing customers.

Come by to discuss all things promotions, loyalty and data with our subject matter experts and learn  how to engage your consumers through innovative, disruptive programs that can generate insights, drive sales, basket size, and loyalty for your brands.

Contest and promotion tactics are used in almost all markets across B2B and B2C sectors to engage customers. Read about what makes a great contest marketing campaign, how to build one and more.

Gen Z represents over 30% of the global population - It’s time to put a fresh spin on your old Customer Acquisition Strategies for this cohort!

Everyone loves the thrill of  a chance to win something – it’s one of the great societal experiences. And it’s an effective tool for customer acquisition across a range of B2C and B2B industries. Read more to know why...

Successful customer engagement marketing strategies lead to great returns through long-term brand advocacy. Top help you get inspired for your next campaign, here are some examples of  strategies that got great results.

In a world where 66% of customers expect companies to understand their unique needs, but only 34% of them do,  discover how to grow and maintain customer relationships at scale with a successful customer engagement strategy.

Considerations for brands looking to leverage data, analytics and technology to deliver highly personalized communication and offerings to customers

As enthusiasm for technology solutions continues to soar, we’re seeing an overindulgence in the variety of mar-tech software out there, which may lead to the need to optimize your mar-tech stack.

Every business’s solutions and customers are unique, so there is no one size fits all with lead nurturing. Learn what brands need to do to make their Lead Nurturing process work. 

Learn how Reckitt is creating a 360-degree view of consumers and using this to unlock value in market, building global capability while delivering value, locally, leveraging the right mar-tech to achieve the above...and more

Various sources from which you can collect customer data to learn more about your customers and their purchasing habits.

A quick understanding of some of the key trends that are shaking and stirring the alcohol business, and the tips you’ll need in order to thrive.

Learn how a simple store receipt can allow brands to tap into unprecedented customer data - from purchase patters to advanced basket level analysis

The latest developments and trends in holiday shopping along with tips and tools for your brand to make the most of this holiday season. 

Key statistics and trends shaping the landscape of the CPG Food Industry and some best practices for your brands.

An executive interview with Anthony Aguiar, VP of Sales and Business Dev at Snipp and The Wise Marketer on 'MarTech Solutions for Multichannel Engagement & Loyalty'

Find out what brands need to consider to provide customers a varied, diverse and interconnected  shopping experience to make their Omnichannel Loyalty program work.

An insightful fireside chat with Mario Invernizzi, VP Sales Snipp EMEA and Alexander Haldane, Trade Marketing Lead, Goose Island at the The Virtual Martech Summit, Europe

A web-sesh covering the evolution of loyalty marketing  and the role of data and technology in unlocking value & engagement in 2021 and beyond

Key statistics,  trends, the effect of the pandemic and the best shopper marketing and loyalty  program practices for the CPG Pet Care Industry

Considerations for brands looking to leverage data, analytics and technology to deliver highly personalized communication and offerings to customers

Key trends amidst upended consumer behavior and the retail environment, the effect of the pandemic and best practices for the CPG Alcohol Industry

Now, more than ever, effective customer retention strategies have become crucial for brands. Here are some retention strategies to consider to avoid churn and burn.

Millennial moms are a driving force behind consumer behavior today. Download this infographic and learn about this digital and diverse generation.

Key trends, the effect of the pandemic and best practices in the CPG Personal Care Industry

With the lingering pandemic, here are some key trends that will influence shopper behavior this Back to School season

Innovative incentive strategies and rewards programs for your OTC Seasonal Allergy Promotions

We’ve put together a handy guide on some key trends emerging in the cleaning products market – and some tips on how to clean up in these competitive times!

What brands and retailers should know before launching a customer loyalty program.

Luxury consumers are creating new expectations and priorities for engagement, and compelling brands to rethink their marketing approaches.

Fostering brand loyalty is the end goal of all marketing efforts. Keeping customers coming back to your brand  comes down to treating each customer as a valued individual, with their own unique behaviors and personal preferences.

B2B relationships between brands and their channel partners are no longer as clear-cut as in the past.

In this whitepaper, we’ll highlight the critical shopper marketing technology trends that your marketing tactics can adopt in 2018.

The apparel industry has been facing some seismic shifts. Brands are recognizing that fashion consumers have an entirely new set of expectations.

On-premise spaces remain the holy grail of Alcohol sales across many brands and sales environments.

The brands that will realize success will be the ones who have learned these three simple lessons that stand to shape how the 2018 BTS season unravels.

Co-branding a promotion can be an effective way to increase public awareness of each partnering brand, break into new markets, and create value  or all parties – including the consumer.

With more than a 100 million viewers each year, CHAMPIONSHIP SUNDAY is one of the largest sporting events of the year, and the biggest stage to tell a brand story.

For marketers, finding innovative ways to bring mobile devices into play can be effective in reaching this huge swath of the retail population.

Brands are increasingly recognizing the golden opportunity that this level of smartphone dependency offers, and the potential it has to transform the loyalty space. 

Smartphones are ubiquitous today around the world as loyalty marketers seek to fine-tune their loyalty programs with relevant rewards

The changing digital landscape and evolving consumer expectations require innovative approaches to building loyalty.

With each subsequent holiday season, increasingly dramatic changes take place with the promise to ever-alter the shopper marketing landscape. 

Increased sophistication and complexity has bequeathed the industry and made it difficult for brands to tap into the right set of analytics strategies that best suits their business.

Loyalty, clearly, is hard won and easily lost. When a consumer has a blooper experience with a loyalty
program, it can be daunting task to win them back.

Find out the latest trends that loyalty marketers should be aware of and incorporate into their respective business strategies.

The sharing economy is here to stay. But building loyalty in the sharing economy comes with its unique set of challenges.

Although innovative tactics can be eye-catching within a crowded promotional landscape, a multi-pronged media approach that balances innovative digital with traditional marketing channels can amplify promotional efforts.

With the explosion of in-store tech and mobile usage, the possibilities for CPG brands to directly engage their customers are increasing exponentially.

How to Run Successful Online Sweepstakes & Contests.

It is a complex time for relationships between retailers and brands. Retailers now have an evolved vision for their shopping environments. What should brands do to best adapt to this change?

Marketers and retailers are always on the lookout for new ways to gain an innovative edge in an increasingly competitive environment. Brands across industries are adopting gamification as a marketing tool.

The Right Way to Reward & Incentivize Your Consumers.

Modern Millennials are as diverse as they are numerous. They are the social trendsetters and influencers that shape the direction of culture and technology.

Innovation in technology is ever-changing and continuously creates more and more opportunity  for brands to personalize experiences and engage their consumers.

Feeling boxed in by your marketing strategy? It’s time to rethink the power of the receipt!

Mobile continues to be the marketer’s medium of focus, with mobile increasingly subsuming the overall digital advertising landscape.

While loyalty programs are typically associated with big ticket items and large purchase thresholds, the changing landscape is leading to an upheaval of the kinds of products and brands that adopt loyalty programs.

Marketers are continually searching for the most effective way to attract and retain customers. Our guide shows you tips and tricks for the promotion to loyalty continuum.

There are many unique advantages to a centralized, customized, and digital rebate center. While savings are a good incentive for consumers, the days of the mail-in rebate are over.

The current marketing environment is beginning to see an upheaval of the kinds of products and brands that are adopting loyalty programs.

Americans who come from a different cultural background are reshaping how marketers and advertisers connect with shoppers.

Brands and retailers must understand how consumers are integrating mobile technology into the traditional path to purchase and adopt a seamless brand experience that engages customers across both digital and physical channels.

Marketers must understand how Millennial Moms think, what they value, how they spend and what they expect from brands and marketers.

To remain competitive, it becomes especially important for marketers to equip themselves with a
relevant and comprehensive CRM strategy.

To remain relevant, brands and retailers must understand how consumers are integrating mobile technology into the traditional path to purchase and adopt a seamless brand experience.

All too often there is a distinct lack of importance placed on specifically targeting and rewarding existing consumers, when in actual fact, customer retention can show a profit increase as high as 95%.

In order to transform a single purchase into lasting customer relationship through reward offers, purchases have to be validated securely and effectively, while also enabling access to as much data as possible.

A perfect storm of three macro trends is upon us that will change how brands inspire enduring loyalty forever.

The changing digital landscape and evolving consumer expectations require innovative approaches to building loyalty.

Navigating this new world of digitized rebates can prove challenging for marketers. Here's a simple checklist to ensure a successful rebate program.

Halloween marks the beginning of the holiday spending season and many consider it a gauge for the rest of the season. Here’s a breakdown of the spending trends leading up to 2020.

The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a digitally blasé consumer base.

Father’s Day is a nostalgic time for consumers. It’s easy to understand why brands strategize their summer promotions on Father’s Day. If you want to raise and nurture your marketing efforts for success, keep this Father’s Day infographic handy.

Personalized, targeted tactics that rely on sound demographic insights are the most important ingredient in the marketing toolbox for both brands and consumers. Learn more about Gen Z and what makes them tick.

Mother’s Day can present both a challenge and an opportunity to make a big impact from this one-day-a-year shopping event. All it takes is a little information and a lot of innovation.

Modern Millennials are diverse, influential, and ready to spend. The question is: how can you capitalize on their behaviors?

In the U.S., the back-to-school (BTS) shopping season has always been one of the foremost spending periods for many brands. New emerging trends for the back-to school season can help you reach your key demographics. 

The CPG personal care industry experienced a 
dramatic disruption this year, with more on the horizon. To operate successfully, you need to understand the movement behind this industry shift.

Over half of American homes now include pets. Aside from clear industry growth, the pet care industry has experienced a significant shift consumer sentiment. Here's the latest trends CPG brands should watch out for.

Competition in the CPG sector has always been intense, but food manufacturers now also face an increasingly fragmented retail market, as well as an evolving set of social trends that have changed the landscape of the industry.

The alcohol industry has experienced a bumpy ride over the years. Regulatory barriers, demographic shifts, changing consumer preferences, and technological evolutions have combined to upend the overall retail environment.

The state of loyalty is in constant flux. As new trends, strategies, and practices continue to evolve the industry, and marketers are challenged with making their loyalty initiatives stand out from the competition.

Technologies, behaviors, and demographics are changing rapidly, and brands can have a tough time keeping up with the evolution of the rewards landscape. Are you ready to transform your promotions?

Sweepstakes and contests are a great way to inspire consumer engagement. But is it the right move for your company? Creating a relevant format that is essential for sweepstakes and contests to be successful. 

Without promotion, something terrible happens ...nothing!

Two thirds of alcohol buyers indicate paying attention to package format.

57% said that they would happily exchange messages with an ecommerce merchant's chatbot online.

The Harvard Business Review identified the top concern brands get from their sales reps as: “The retailer is raising the bar for brands.”

Over 90% of Americans own a mobile phone. With 12 billion 4 connected devices worldwide, it is essential to utilize a multi-screen strategy.

The average consumer spends only 13 seconds on a brand purchase decision while in-store.

Snipp brings together a modular SaaS technology suite with best-in-class marketing expertise to enable our clients to increase sales, retain customers and build robust, proprietary data sets that enable intelligent decision making.

SnippInsights allows brands to tap into unprecedented information about their consumers and their purchase habits.

SnippInsights brings you an advanced level of basket analysis captured from first party shopping data, by SnippCheck, our market leading receipt processing engine, in POS devices and tied to in-store promotions.

SnippCheck, our market-leading, retailer-agnostic transaction validation platform, powers programs that are designed to engage consumers through the entire path to purchase - in-store, at home and online.

SnippLoyalty is an end-to-end, real-time multichannel SaaS loyalty platform. Our innovative, cloud-based loyalty platform is not just about ‘customer’ loyalty but about Creating Customer Acquisition and Engagement Hubs.

Influence, incentivise and reward your customers the right way with SnippRewards - our Flexible and Turnkey Industry Leading Rewards Platform.

SnippRebates offers a mobile first solution to the broken “traditional” rebate model. It is driven by its flagship product, the Snipp RebateCenter, a one-of-a-kind, SaaS platform.