As an effective marketing technique, sweepstakes have long been utilized by major brands to engage their target audiences, grow their CRM databases, expand social followings, and generate trials.
Leveraging traditional mediums like in-store promotions, magazines, newspapers, and TV, to online channels like websites and social media, brands have mastered the art of running and promoting successful sweepstakes. These campaigns not only create a buzz but also support longer-term marketing goals for the brands.
In this blog, we take a look at 8 great sweepstakes examples organized by popular brands.
1. Jim Beam's UGC Contest: Celebrating Dodgers Fandom in California
This exciting sweepstakes program gave consumers a chance to win by registering and uploading a 30-second video of themselves describing reasons for becoming a Dodgers fan. Rewards included suite-level tickets, game day experiences, meet and greets, and player jerseys.
2. Back To School Sweepstakes: Lala's 12 Days of Gifting
This purchase-based sweepstakes program was created to boost Back to School sales for Lala. This program leveraged Snipp’s market-leading receipt validation platform to incentivize customers to buy and submit receipts with exciting rewards such as gift cards, free Lala products, and even electronics.
3. GWP + Sweepstakes Program to Drive Engagement for Nestle DiGiorno
Nestle DiGiorno launched a GWP featuring an engaging sweeps overlay integrated into their website to celebrate National Pizza Month. This program focused on repeat engagement, purchases and customer loyalty. By completing registration fields, consumers could earn entries into the sweepstakes, with additional chances to win by making daily visits, referring friends, and connecting on social media. Prizes included things like a pizza trip to Italy and tailgate/sports-related pizza parties.
4. Danone's Digital Punch Card Promotion: Boosting Sales and Basket Size
The Crave & Save promotion aimed to drive sales across Danone’s portfolio of products at Publix along with securing incremental in store displays. Consumers earned $5 Publix Gift Cards by submitting receipts online while tracking progress and entering the sweepstakes for a chance to win a Vitamix Blender and a $200 Publix Gift Card!
5. Summer Sale at Walmart: Sweepstakes Program for PepsiCo
In this sweepstakes example, Pepsi aimed to elevate the summer grilling season at Walmart stores. The sweepstakes program allowed shoppers who made purchases at the 1,400 participating Walmart stores to upload their receipts online for a chance to win a variety of gift cards.
6. Multi-Country Sweepstakes Promotion in the GCC region for Kinder
Kinder was looking to run a multi-counrty promotion in the Gulf region to incentivize purchases and gather shopper data. Consumers who purchased a Kinder product scanned the relevant QR code and submitted it via WhatsApp to receive an entry into the sweepstakes. Consumers submitted the product image, while in Kuwait, Oman, and UAE, consumers submitted the purchase receipt.
7. Sweepstakes Program to Leverage F1 Sponsorship for Duracell
Leveraging their partnership with Williams Racing and the growing popularity of F1 racing in the US, Duracell capitalized on the buzz surrounding the F1 race in Austin. The Sweepstakes program included a receipt upload microsite enabling participants to enter digitally. Additionally, a PO box was provided for mail-in entries without purchase.
8. Summer Grilling Season Delight: Driving Sales for Kraft Heinz at Walmart, Canada
Kraft Heinz aimed to drive sales in Walmart, Canada while generating excitement around the summer grilling season, Walmart shoppers who purchased 3 products and uploaded an image of their receipt would earn an entry into the sweepstakes. The program offered mouthwatering recipes, thrilling sweepstakes, and a chance to win fabulous prizes, including Weber Smokefire Pellet Grills and Walmart eGift Cards worth a total prize pool of $50,000!
These different sweepstakes marketing examples serve as inspiration for marketers seeking effective ways to engage their target audience, grow their customer base, drive trials of new products, support specific retailers, and drive sales. By carefully designing and executing exciting sweepstakes campaigns, brands (working with a sweepstakes agency) can unlock the potential for increased brand awareness, customer loyalty, and overall business success.