Clock icon 24 min read Calendar icon Jan 9, 2024

2024 Retail Calendar - Seasonal Promotional Calendar - North America



Retail shopping windows, usually driven by a holiday or seasonal event, are days where consumption behavior increases - online and in-store. These represent a crucial opportunity for brands to align their marketing strategies and promotional calendars with the right occasions and create more targeted, personalized and engaging experiences to connect with their audience, ultimately driving sales and customer loyalty. If you think this only means occasions like the Holidays or Back-to-School, think again! There is a growing trend of ‘micro occasions’ in retail marketing that is driving customers to spend more. Micro occasions are smaller moments/ days brands can leverage to further connect with consumers (think National Coffee Day or National Pet Day!).  We’ve put together a retail calendar including a list of key national and international holidays, seasonal shopping windows, retailer promotional windows and some interesting micro occasions to consider in 2024.

Snipp 2024 Retail Promotion Event Calendar



  January   February   March
1 New Year's Day  1 Black History Month       1 National Day of Unplugging       
2 National Science Fiction Day  2 Groundhog Day 3 World Wildlife Day
7 Golden Globes  3 NHL All Star Game 8 International Women's Day
14 Australian Open (Tennis)  4 World Cancer Awareness Day 10 Academy Awards
15 National Bagel Day  9 National Pizza Day (US) 17 St. Patrick's Day
15 Martin Luther King Jr. Day  10 Chinese New Year 18 Global Recycling Day
15 Blue Monday  11 Super Bowl Sunday 19 March Madness
16 Religious Freedom Day  11 National Latte Day 20 First Day of Spring
18 Get to Know Your Customer Day  13 Galentine's Day 20 International Day of Happiness
21 National Hugging Day  14 Valentine's Day 21 World Poetry Day
23 National Pie Day  17 Random Act of Kindness Day 21 International Day of Forests
26 Australia Day  18 NBA All Star Game 22 World Water Day
31 National Hot Chocolate Day  19 Family Day (Can) 29 Mom & Pop Business Owner Day
  NFL Playoffs  19 Presidents' Day (US) 29 Good Friday
  Winter Olympics  22 National Margarita Day   Easter
  Tax Season   MLS Soccer Season   Allergy Season
      American Heart Month    



  April   May   June
1 April Fools' Day  4 National Fitness Day (US)          4 National Cheese Day 
4 National Burrito Day (US) 4 Star Wars Day  5 World Environment Day
7 World Health Day 5 Cinqo de Mayo 7 National Donut Day
8 The Masters - Golf 5 African World Heritage Day 8 Global Wellness Day
10 National Siblings Day 5 World Laughter Day 10 US Open (Golf)
11 National Pet Day 7 World Teachers' Day 14 Flag Day (US)
18 World Heritage Day 12 Mother's Day 14 World Blood Donor Day
20 4/20! 19 World Baking Day 16 Father's Day
22 Earth Day 20 Victoria Day (Canada) 19 Juneteenth (US)
22 Passover Begins 26 French Open (Tennis) 21 National Selfie Day (US)
23 World Book Day 27 Memorial Day 21 World Music Day
28 National Superhero Day   NHL Playoffs 21 First Day of Summer
  International Dance Day   Mental Health Awareness Month 21 International Yoga Day
  NBA Playoffs     30 World Social Media Day
  MLB Regular Season       NBA finals
  Diversity Month       Stanley Cup Finals
           LGBTQ Pride Month



  July   August   September
1 Canada Day  4 National Sister's Day (US) 2 Labor Day             
1 Wimbledon (Tennis) 4 Friendship Day 8 Grandparents' Day
2 Made in the USA Day 8 International Cat Day 10 World Suicide Prevention Day
4 Independence Day (US) 9 National Book Lovers' Day (US) 11 Patriot Day
6 International Kissing Day 12 International Youth Day 13 Positive Thinking Day
7 World Chocolate Day 19 World Photography Day 21 Oktoberfest Begins
13 PGA Championship 19 World Humanitarian Day 27 World Tourism Day
16 MLB All Star Game 21 World Senior Citizens' Day 30 International Podcast Day
17 World Emoji Day 26 International Dog Day   Back to School Season
17 National Hot Dog Day 26  US Open (Tennis)   NFL Regular Season
21 National Ice Cream Day   Back to School Season   Self Improvement Month
26 Summer Olympics   NCAA Football Season   Friendship Month
28 National Parents' Day   Black Business Month    Hispanic Heritage Month
  National Grilling Month        
  Amazon Prime Day        



  October   November   December
1 International Coffee Day           1 World Vegan Day            1 World AIDS Day         
4 World Animal Day 1 Diwali 2 Cyber Monday
5 World Teachers' Day 5 Election Day (US) 3 Giving Tuesday
10 World Mental Health Day 11 Veterans' Day 3 Make A Gift Day
14 Canadian Thanksgiving 11 Remembrance Day (CAN) 9 Green Monday
14 Columbus Day (US) 13 World Kindness Day 14 National Free Shipping Day (US)
14 Indigenous Peoples Day (US) 19 International Men's Day 21 Super Saturday
16 World Food Day 28 Thanksgiving (US) 22 First Day of Winter
31 Halloween 29 Black Friday 24 Christmas Eve
  NBA Regular Season 30 Small Business Saturday 25 Christmas Day
  MLB Playoffs   MLS Cup Playoffs 25 Hanukkah Begins
  MLB World Series   Cold & Flu Season 26 Day after Christmas / Boxing Day
  NHL Regular Season   Movember Month 36 Kwanzaa
  Breast Cancer Awareness Month   National Family Caregivers Month 31 New Year's Eve
  Amazon Prime Day   Holiday Season  31 National Champagne Day
  Target Circle Days       Holiday Season


Download the pdf of the calendar here 

Develop Your Brand's Promotional Calendar

Use the retail calendar, including the holidays, micro occasions and retailer promotion windows to develop your brand's promotional calendar. See examples of sales promotions here or consult with one of our experts on a specific promotion, holiday or shopping window, contact us by clicking here.