The global sports market is expected to expand at a CAGR of 9.01% reaching US $621 Billion by 2027. With digitization acting as its power play - from engaging second-screen experiences and sports betting to NFTs, mixed reality, and metaverse activations, the world of sports is being redefined. With options aplenty - streaming platforms, broadcast channels, mobile apps, virtual worlds, online gaming, and social media - engagement is at an all-time high, giving rise to new ways brands can connect with fans, athletes, and teams. Here are some key sporting events you can consider in 2024.

Snipp 2024 Sports Marketing Calendar

  January   February   March

15th – 28th

Australian Open - Tennis


Rugby 6 Nations Championship

19th – 8th

NCAA March Madness

19th – 1st

Winter Youth Olympics


Super Bowl LVIII


NFL Playoffs


Nascar Cup Season Begins


NASCAR Daytona 500


Formula 1 Season Begins

      MLS Soccer Season    
  April   May    June

8th 14th

Golf Masters


Kentucky Derby


UEFA Champions League Final


NBA Playoffs

3rd - 5th

Formula 1 Miami

7th - 9th

Formula 1 Montreal


MLB Regular Season

13th - 19th

Golf PGA Championship

13th - 16th

US Open Golf


FA Cup final

14th – 13t

Copa América

    20th - 9th

French Open - Tennis

14th – 14th

UEFA Euro 2024


Monaco Grand Prix

28th – 21st

Tour de France Cycling


Indianapolis 500


NBA Finals


NHL Playoffs



  July   August    September

8th – 14th

Wimbledon Championships

 26th 8th  US Open - Tennis 5th

NFL Season


MLB All Star Game

 26th 8th  Summer Paralympics    
18th - 21st  The Open Golf


   NCAA Football



26th – 11th

 Summer Olympics    English Premier League, La Liga, Bundesliga, Serie A, Ligue 1, Eredivisie, Primeira Liga    
   UEFA Champions




  October   November    December


World Series Baseball

1st – 2nd

Breeders Cup


NCAA football Bowl Season

18th – 20th

Formula 1 Las Vegas

18th – 20th

Formula 1 Austin


28th – 3rd

WTA Finals -Tennis

  MLS Cup Playoffs    


MLB Playoffs  

   NHL Season        
  NBA Season        

Level up your sports marketing strategy to attract and engage with new and diverse audiences across the sports calendar. Learn how Snipp can help your brands navigate this digitally supercharged sports world with new promotions and loyalty strategies.

And don’t miss our ‘Trends In Sports Marketing’ Guide - click here to read!

Use the sports calendar to develop your brand's sports marketing plan. To consult with one of our experts on a specific event, contact us by clicking here.