Who Participates in Sweeps and Contests?
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An estimated 55 million Americans enter sweepstakes and contests each year
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23% of people who visit brand social media sites did so for the opportunity to compete in various brand-sponsored contests – up from 16% three years ago
Demographics of Participants
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Women are more likely than men to participate in online sweepstakes and contests.
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The 50-64 year age group (48%) is more likely to have entered contests or sweepstakes than the 18-34 year group (39%) and 35-49 year (47%) in the US.
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Globally, higher income (36%) groups are more likely to enter such promotions, than middle (32%) and lower (28%) groups.
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The likelihood of participating in sweepstakes and contests tends to rise alongside education level and household income.
Why Sweeps and Contests are so Resonant….
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More than 70% of large companies plan to use ‘gamification’ in their marketing strategies,
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Marketing spend on gamified programs expected to hit $2.8 billion in 2016 – a 2700% increase since 2011
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70% of business transformation efforts fail due to lack of engagement.
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53 % of technology stakeholders said that by 2020, the use of gamification will be widespread.
…and Why Digital Sweeps & Contests Resonate More Than Traditional
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Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).
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90% of text messages are read within 6 minutes of receipt
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Mobile coupons are redeemed 10 times more than traditional coupons
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Of those who receive marketing texts, 29% click on links and 47% of those make a purchase
Types of Sweeps and Contests Your Brand Can Leverage
- Every purchase gets an entry
- Instant win game
- User generated content (such as a photo contest)
- Share on social media to win
Types of Rewards Consumers Can Get
- VIP Getaways
- Big Ticket Items (cars etc.)
- Cash Digital Rewards
- Physical Merchandise
Marketing Team, Snipp Interactive
