Nov 8, 2016 12:03:56 AM | 3 Min Read

The Ultimate Snapshot Of Sweepstakes & Contests

Posted By Snipp
The Ultimate Snapshot Of Sweepstakes & Contests


Who Participates in Sweeps and Contests?

  • An estimated 55 million Americans enter sweepstakes and contests each year

  • 23% of people who visit brand social media sites did so for the opportunity to compete in various brand-sponsored contests – up from 16% three years ago

Demographics of Participants

  • Women are more likely than men to participate in online sweepstakes and contests.

  • The 50-64 year age group (48%) is more likely to have entered contests or sweepstakes than the 18-34 year group (39%) and 35-49 year (47%) in the US.

  • Globally, higher income (36%) groups are more likely to enter such promotions, than middle (32%) and lower (28%) groups.

  • The likelihood of participating in sweepstakes and contests tends to rise alongside education level and household income.

Why Sweeps and Contests are so Resonant….

  • More than 70% of large companies plan to use ‘gamification’ in their marketing strategies,

  • Marketing spend on gamified programs expected to hit $2.8 billion in 2016 – a 2700% increase since 2011

  • 70% of business transformation efforts fail due to lack of engagement.

  • 53 % of technology stakeholders said that by 2020, the use of gamification will be widespread.

…and Why Digital Sweeps & Contests Resonate More Than Traditional

  • Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).

  • 90% of text messages are read within 6 minutes of receipt

  • Mobile coupons are redeemed 10 times more than traditional coupons

  • Of those who receive marketing texts, 29% click on links and 47% of those make a purchase

Types of Sweeps and Contests Your Brand Can Leverage

  • Every purchase gets an entry
  • Instant win game
  • User generated content (such as a photo contest)
  • Share on social media to win

Types of Rewards Consumers Can Get

  • VIP Getaways
  • Big Ticket Items (cars etc.)
  • Cash Digital Rewards
  • Physical Merchandise

Marketing Team, Snipp Interactive

Topics: Design, Sweepstakes, Analysis, Contests, Trends, Shopper Marketing, Promotions, CPG, SnippCheck (Receipt Processing)

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