Who Participates in Sweeps and Contests?
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An estimated 55 million Americans enter sweepstakes and contests each year
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23% of people who visit brand social media sites did so for the opportunity to compete in various brand-sponsored contests – up from 16% three years ago
Demographics of Participants
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Women are more likely than men to participate in online sweepstakes and contests.
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The 50-64 year age group (48%) is more likely to have entered contests or sweepstakes than the 18-34 year group (39%) and 35-49 year (47%) in the US.
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Globally, higher income (36%) groups are more likely to enter such promotions, than middle (32%) and lower (28%) groups.
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The likelihood of participating in sweepstakes and contests tends to rise alongside education level and household income.
Why Sweeps and Contests are so Resonant….
Why is sweepstakes marketing such an important element of a company's contest marketing strategy?
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More than 70% of large companies plan to use ‘gamification’ in their marketing strategies,
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Marketing spend on gamified programs expected to hit $2.8 billion in 2016 – a 2700% increase since 2011
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70% of business transformation efforts fail due to lack of engagement.
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53 % of technology stakeholders said that by 2020, the use of gamification will be widespread.
…and Why Digital Sweeps & Contests Resonate More Than Traditional
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Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).
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90% of text messages are read within 6 minutes of receipt
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Mobile coupons are redeemed 10 times more than traditional coupons
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Of those who receive marketing texts, 29% click on links and 47% of those make a purchase
Types of Sweeps and Contests Your Brand Can Leverage
- Every purchase gets an entry
- Instant win game
- User generated content (such as a photo contest)
- Share on social media to win
Types of Rewards Consumers Can Get
- VIP Getaways
- Big Ticket Items (cars etc.)
- Cash Digital Rewards
- Physical Merchandise
Marketing Team, Snipp Interactive
