CPG marketing

CPG marketing | Consumer Promotions

Retail Media Networks for Banks? The definition of a Payments Media Network

Learn the basics of a Payments Media Network and how it operates like a Retail Media Network, leveraging the digital media assets and audiences of ban...

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CPG marketing | CPG promotion

Consumer Promotions Strategy Guide

Consumer promotions are the backbone of CPG marketing. From brand awareness to product launches and seasonal sprees, a great promotion is what turns “...

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CPG marketing | Customer Promotions

Why CPG Promotions and Contests are Key for your CPG Marketing Strategy

You know how competitive the CPG market is. 30,000 new products hit the shelves every year, adding to the already bewildering array of options custome...

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CPG marketing | Customer Loyalty Programs

5 Customer Retention Tactics for Your Multichannel Customer Loyalty Programs

It’s a well-known fact that retaining existing customers is much cheaper than acquiring new ones. But after a year of lockdowns and slowdowns, the usu...

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Home Cleaning Industry | CPG marketing

How Spring Cleaning Has Changed for Home Care Brands in 2021 & Beyond

At this point, you'd be hard-pressed to find an industry that hasn't been majorly impacted by the still-ongoing COVID-19 pandemic. Virtually overnight...

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CPG marketing | Shopper Marketing

Snipp Webinar! Solving The Puzzle – Securing Buy-In From Retailers for Brand Programs

For many brands, the success of a program depends on being able to get retailer buy-in. However, this competitiveness for retailer mindshare poses a r...

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CPG marketing | Shopper Marketing

The Ultimate Snapshot Of Sweepstakes & Contests

Who Participates in Sweeps and Contests? An estimated 55 million Americans enter sweepstakes and contests each year 23% of people who visit brand soci...

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