CPG marketing

Learn the basics of a Payments Media Network and how it operates like a Retail Media Network, leveraging the digital media assets and audiences of ban...

Consumer promotions are the backbone of CPG marketing. From brand awareness to product launches and seasonal sprees, a great promotion is what turns “...

You know how competitive the CPG market is. 30,000 new products hit the shelves every year, adding to the already bewildering array of options custome...

It’s a well-known fact that retaining existing customers is much cheaper than acquiring new ones. But after a year of lockdowns and slowdowns, the usu...

At this point, you'd be hard-pressed to find an industry that hasn't been majorly impacted by the still-ongoing COVID-19 pandemic. Virtually overnight...

For many brands, the success of a program depends on being able to get retailer buy-in. However, this competitiveness for retailer mindshare poses a r...

Who Participates in Sweeps and Contests? An estimated 55 million Americans enter sweepstakes and contests each year 23% of people who visit brand soci...