Jamieson wanted to celebrate their 100th anniversary by providing 100 Days of Wellness in an engaging and rewarding program that would increase sales while creating a buzz in store.
Snipp created a dynamic sweepstakes where consumers earned an entry into the random draw for every purchase of Jamieson they made. Consumers could make a purchase and submit their receipt at https://www.jamieson-rewards.com/and receive entries across multiple shopping trips, as well as through an alternate method of entry. Every week, Snipp selected winners from the previous week's entries for a total of 100 prizes of a $1,000 digital VISA prepaid card. - The total prize pool was $100,000!