Kellogg's was looking to create an exciting national promotion to drive sales of select products and also tie the program into a good cause. They needed a partner who could integrate into their current front end solution as well as help develop the creative for the experience.
Leveraging Snipp's Receipt API, Kellogg's created gift with purchase / charity based program where consumers who purchased qualifying products could upload a photo of their receipt at https://www.kelloggskeepordonate.ca (EN) or https://www.kelloggsconserveroudonner.ca/(FR) to choose to get a $5 Visa Gift card OR to donate it to a charity. Kellogg's will match any donations made.
Snipp also developed all of the creative for the campaign including for the microsite, on Kelloggs.ca, and all gift card creative.