Unilever wanted to drive velocities during the Q1 & Q2 time period and leverage the 'Made in Canada' brand message to boost brand awareness, reach new potential customers and ultimately drive sales.
Snipp built a receipt-based Instant Win promotion, focused on driving purchase by leveraging Canadian-made prizes for this uniquely Canadian brand. Targeting both new customers and fish fans alike! Consumers who make a qualifying High Liner purchase at any retailer in Canada could submit a valid receipt ( by texting in the Keyword REELIN, via email to redeem@ReelInToWin.ca or online at EN: http://www.reelintowin.ca/ FR: http://www.reelintowin.ca/fr) to receive an Instant Win opportunity to win one of 100 prizes, spread over 100 days. (