Instant Win to Drive Engagement and Data Acquisition for Kellogg's

Kelloggs Cheez-It Spin to Win web


Kellogg wanted to drive acquisition of 1st party data. They did so by leveraging one of their 5 power brands, Cheez It.

Snipp created a simple and engaging instant win program where consumers could register via an email address to access an instant win spin the wheel game. They register, play the game, and either win or lose in real-time. Snipp helped Kellogg’s collect data for re-targeting purposes.

Snipp Solutions : Snipp Contests & Promotions