GWP Program to Drive Brand Awareness and Engagement Leveraging Partneships for Liquid Death

Liquid Death Live Nation 2023 web


Liquid Death wanted to continue to build brand awareness, equity and engagement through a key investor in the brand, Live Nation. They also wanted to run a promotion to secure key in-store displays and off shelf placement to drive marketing.

Snipp created a Gift-With-Purchase promotion leveraging their partnership with Live Nation for event tickets where consumers can purchase any type of Liquid Death case of water and upload their receipt online at to earn a $15 Live Nation code. Each case has a varying price, but on average, they are around $20, resulting in a significant reward value for consumers.

Snipp Solutions:  Snipp Contests & Promotions, Receipt Processing