GWP Program to Drive Sales and Engagement for Duracell

Duracell - Williams Racing 2024


Duracell wanted to drive conversion and engagement by leveraging their partnership with Williams Racing (F1 team) 

Snipp built a purchase based promotion where consumers could buy any qualifying products from participating retailers and upload it at to receive one game play per valid product purchased. Limit of 1 reward code and 10 gameplays per receipt. For example: If a consumer purchases 8 qualifying products on one receipt, he receives 1 reward code which will allow 8 gameplays. Top ten game play results from each entry period will be put into “Super League”. Results will be determined by best overall time (skill-based) and shown on a leader board.

Snipp Solutions : Snipp Contests & Promotions, Receipt Processing