Gift-With-Purchase Program to Drive Sales for Kellogg's Canada

Kelloggs - CA 3 Breakfast Coupon Promotion web


Kellogg's was looking to drive sales of their flagship Kellogg's brand cereal as well as incentivize trial across their breakfast portfolio of products. The main KPI's of the program were to maintain strong consumption for in-home breakfast occasions as consumers mobility increases post covid.

Leveraging Snipp's receipt validation solution, Kellogg's developed a promotion where consumers who purchased any qualifying Kellogg's Cereal products could upload their receipt at (EN) or (FR) to receive a coupon booklet with $20 worth of offers. Snipp also developed the creative for the campaign.

Snipp Solutions : Snipp Contests & Promotions, Receipt Processing