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Keurig Dr Pepper was looking to repeat their successful Magic Mug campaign from 2021 for Van Houtte to drive sales & consumer acquisition. A key objective was to incentivize purchase across all channels (in store, online, and DTC).
Snipp developed an instant win promotion where where consumers who purchased qualifying Van Houtte products could upload their receipt at http://www.vanhoutte-magicmugcontest.ca/ (EN) http://www.vanhoutte-concourstassemagique.ca/ (FR)for a chance to win over 100 Instant prizes valued at $25,000!
Snipp Solutions : Snipp Contests & Promotions, Receipt Processing