Instant Win Program to Drive Cross Channel Sales and Customer Acquisition for Keurig Dr Pepper Van Houtte

KDP Snipp 365 - Van Houtte Magic Mug Contest web


Keurig Dr Pepper was looking to repeat their successful Magic Mug campaign from 2021 for Van Houtte to drive sales & consumer acquisition. A key objective was to incentivize purchase across all channels (in store, online, and DTC).

Snipp developed an  instant win promotion where where consumers who purchased qualifying Van Houtte products  could upload their receipt for a chance to win over 100 Instant prizes valued at $25,000!

Snipp Solutions : Snipp Contests & Promotions, Receipt Processing