Shopper Marketing

Can enhanced AR experiences in-store be used as an effective tool by such diverse retailers and brands like Jeep, Walgreens and 19 Crimes Wines to dri...

Measuring the impact of TV advertising used to be a guessing game that was often associated with the 100-year-old quote, “Half the money I spend on ad...

GroupM estimates that retailers collected over $100 billion in ad revenue from brand and vendor-funded Retail Media. What is retail media, how does it...

In 1929 a Kroger store manager living in southern Illinois named Michael Cullen envisioned a fresh take on grocery retailing when he declared “What wo...

If shopper marketing is the engine of commerce that connects consumers, brands and retailers, shopper marketing technology is the spark that ignites a...

Allergic rhinitis, otherwise known as hay fever or seasonal allergies, is a condition that impacts between 10% - 30% Americans and 40% of Europeans e...

As a generation, Millennials are now the most populous (surpassing Baby Boomers), diverse,highest spending generation in America’s history comprising ...

There’s a fine balance between success and failure in shopper marketing. A campaign can make pop culture history for the right or wrong reasons. See t...

Customer incentive programs or customer reward programs are meant to motivate customers to become repeat buyers—but the best incentive strategies moti...

Halloween continues to remain a vital promotion period for many brands. It marks the beginning of the holiday spending season and many consider it a g...

On-premise spaces remain the holy grail of Alcohol sales and alcbev marketing across many brands and sales environments. On-premise sales allow for de...

IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealin...

OTC MARKETING is skyrocketing. With the rising cost of health care, more and more American consumers are turning to ‘self care’ options, buoying a mar...

Co-branding is a strategic marketing and advertising partnership between two brands, in which the promotional ‘whole’ is expected to be bigger than ea...

Brands don't want consumers to buy their products, they NEEDit. And for many brands, the focus of getting consumers to buy now, can become an obsessio...

General Landscape With more than a 100 million viewers each year, CHAMPIONSHIP SUNDAY is one of the largest sporting events of the year, and the bigge...

Lessons Learned from the 2017 Holiday Season

It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds o...