Shopper Marketing

As a generation, Millennials are now the most populous (surpassing Baby Boomers), diverse,highest spending generation in America’s history comprising ...

Customer incentive programs or customer reward programs are meant to motivate customers to become repeat buyers—but the best incentive strategies moti...

Halloween continues to remain a vital promotion period for many brands. It marks the beginning of the holiday spending season and many consider it a g...

We are excited to be at Groceryshop 2019 this September in Las Vegas, the industry’s most anticipated event for Grocery and CPG innovation!

If you’re at the P2P Summit this May,be sure to stop and chat with Snipp’sindustry experts Anthony Aguiar & Kyle Floro.They’ve got all the scoop o...

Well, it’s officially happened; the generation of youth glued to their smartphones are becoming adults. Projected to make up roughly 32% of the Americ...

“The Retail Apocalypse”. The mere mention of these foreboding words summons images of doom and gloom for the industry at large. But is the in-store la...

Simply… for your best opportunity to discoverinnovativedisruptive marketing programs that can generate insights, drive sales, basket size, consumer en...

Not yet mastered the art of increasing your consumer in-store engagement? We are here to help!

As a technology vendor in the promotions and loyalty space, we are exposed to exciting ideas across a wide range of brands in the retail marketing spa...

On-premise spaces remain the holy grail of Alcohol sales and alcbev marketing across many brands and sales environments. On-premise sales allow for de...

IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealin...

Trick or treat! Three words that probably would never spend time in the same sentence if not for one famous holiday. Halloween continues to remain a v...

Magic is in the air as the wedding season fast approaches, and the retail industry for the inevitable boom. Big changes shape the shopping landscape, ...

The doldrums of winter now seem like a distant memory. Every day gets a little bit warmer, and before you know it, summer will be in full swing. For b...

OTC MARKETING is skyrocketing. With the rising cost of health care, more and more American consumers are turning to ‘self care’ options, buoying a mar...

Co-branding is a strategic marketing and advertising partnership between two brands, in which the promotional ‘whole’ is expected to be bigger than ea...

Brands don't want consumers to buy their products, they NEEDit. And for many brands, the focus of getting consumers to buy now, can become an obsessio...