Shopper Marketing

Shopper Marketing | Consumer Data

Augmented Reality Shopping - How Brands & Retailers Drive Differentiated Experiences

Can enhanced AR experiences in-store be used as an effective tool by such diverse retailers and brands like Jeep, Walgreens and 19 Crimes Wines to dri...

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Digital Marketing | Shopper Marketing

I want my CTV! Why Advertisers are Tuning Into Advanced TV Media

Measuring the impact of TV advertising used to be a guessing game that was often associated with the 100-year-old quote, “Half the money I spend on ad...

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Shopper Marketing | Consumer Data

Retail Media for Main Street - The $100 Billion Dollar Opportunity

GroupM estimates that retailers collected over $100 billion in ad revenue from brand and vendor-funded Retail Media. What is retail media, how does it...

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Shopper Marketing | Consumer Data

7 Shopper Marketing Trends Changing the Future of the Industry

In 1929 a Kroger store manager living in southern Illinois named Michael Cullen envisioned a fresh take on grocery retailing when he declared “What wo...

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Shopper strategy | Shopper technology

2023 Shopper Marketing Technology Landscape

If shopper marketing is the engine of commerce that connects consumers, brands and retailers, shopper marketing technology is the spark that ignites a...

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Shopper Marketing | Holiday Marketing

Building a Better OTC Seasonal Allergy Promotional Strategy

Allergic rhinitis, otherwise known as hay fever or seasonal allergies, is a condition that impacts between 10% - 30% Americans and 40% of Europeans e...

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Shopper Marketing | Consumer Data

22 Facts You Should Know About Millennial Moms [Infographic]

As a generation, Millennials are now the most populous (surpassing Baby Boomers), diverse,highest spending generation in America’s history comprising ...

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Shopper Marketing | customer engagement

4 Shopper Marketing Examples to Inspire your Next Campaign

There’s a fine balance between success and failure in shopper marketing. A campaign can make pop culture history for the right or wrong reasons. See t...

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Loyalty Rewards | Shopper Marketing

Rewards Trends: Providing Incentives for Engaged Customers That Work

Customer incentive programs or customer reward programs are meant to motivate customers to become repeat buyers—but the best incentive strategies moti...

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digital engagement | Shopper Marketing

A Halloween Marketing Bag of Tricks!

Halloween continues to remain a vital promotion period for many brands. It marks the beginning of the holiday spending season and many consider it a g...

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Consumer engagement | Shopper Marketing

Alcohol Marketing Strategies Including On-premise & Brand Tactics

On-premise spaces remain the holy grail of Alcohol sales and alcbev marketing across many brands and sales environments. On-premise sales allow for de...

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Home Cleaning Industry | Mobile Receipt Processing

Cleaning Up in the Home Care Industry

IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealin...

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Digital Marketing | Shopper technology

2018 Digital Prescriptions for the OTC Pharma Market

OTC MARKETING is skyrocketing. With the rising cost of health care, more and more American consumers are turning to ‘self care’ options, buoying a mar...

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Shopper Marketing | Co branded Promotions

Co-branded promotions: Key benefits and considerations for getting started

Co-branding is a strategic marketing and advertising partnership between two brands, in which the promotional ‘whole’ is expected to be bigger than ea...

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Shopper Marketing | Retailer Loyalty

Why Transactional Relationships Don't Work for Consumers

Brands don't want consumers to buy their products, they NEEDit. And for many brands, the focus of getting consumers to buy now, can become an obsessio...

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Receipt Processing | Consumer engagement

FOOTBALL’S BIG GAME – Marketing Strategies for Championship Sunday

General Landscape With more than a 100 million viewers each year, CHAMPIONSHIP SUNDAY is one of the largest sporting events of the year, and the bigge...

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Brand Loyalty | Shopper Marketing

3 Data Promo Tips You Can Count On

It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds o...

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