Clock icon 2 min read Calendar icon Apr 25, 2024

Payments Media Network: Unlocking an Untapped Channel


The U.S. digital coupons market was valued at a whopping $150.8 billion in 2022, with expectations to grow by 18.5% in the next five years, driven by evolving consumer preferences and advancements in technology. Digital coupons are primarily delivered through retailers, dedicated coupon platforms, and various savings apps.

 With this strong growth rate, it comes as no surprise that other industries with high consumer engagement are looking for ways to participate. US Consumer banks have first-party shopping data from approximately 200 million consumers and have strong engagement via their apps.

Recently Snipp’s Tom Burgess was featured on the Path to Purchase Website and Magazine to discuss how banks are entering this market via the new Payments Media Networks.


Access the article on the website or P2Pi magazine to learn:

  • How banks can now deliver sku-level offers versus store or brand level offers
  • How CPG brands can now take advantage of this opportunity
  • What the future looks like for this space

To read more, go to:

Click here to learn more about Snipp's Payments Media Network.

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