Dec 1, 2021 11:58:47 AM | 3 Min Read

Leveraging Mar-Tech to Drive Enhanced Customer Experience with advanced Personalization & Segmentation

Posted By Snipp
Share
Leveraging Mar-Tech to Drive Enhanced Customer Experience with advanced Personalization & Segmentation

Mario Invernizzi, VP Sales EMEA at Snipp Interactive presented at the Customer Engage Summit in London on "Leveraging Mar-Tech to Drive Enhanced Customer Experience (CX) with advanced Personalization & Segmentation

View the presentation to learn about

  • The paradigm shift in loyalty marketing
    • Move from a  uni-direction / point-centric approach to a member-centric omnichannel approach to customer experience and engagement
    • Today Loyalty programs must put the Member at the center
    • The Brand must show interest in the Member at every occasion, not only when buying (do not treat her/him as a cash machine!)  making her/him understand that she’s/he’s put at the center in order for the Brand to be more contextual and stay relevant 
    • The Brand must create a broader concept of engagement and not just aimed at the collection of transactional points: creating dialogue, two-way interactions and enhance the Member’s sense of belonging to the Brand universe. 
    • This can be done through various ways of gathering behavioral data: surveys, quiz, events, social connection, download content etc.
  • What do todays MEMBERS look for
    • Two major changes in consumer attitude we have noticed is  - a rise Social consciousness (post pandemic) and they seek more and more individuality
    • Brands therefore need to create PERSONALISED AUTHENTIC and FRICTIONLESS Interactions and deliver more personalized experiences.
  • MARTECH for Omnichannel CX & Loyalty
    • TRANSACTION & ENGAGEMENT PROCESSING – To Activate & Validate customers in any channel
    • DATA GRANULARITY – For Deep Drill Segmentation
    • VALUE-EXCHANGE ENGINE – For Behavior-based Earn and burn Mechanisms
    • EXTENSIBILITY / FLEXIBILITY – For Seamless Tech integrations (Receipt / transaction Validation and Rewards)
    • EXTENDED-PERSONALISED DIGITAL REWARDS – to Personalize each member journey

CLICK HERE TO VIEW THE PRESENTATION

 

Topics: Consumer engagement, Consumer Data, Loyalty Marketing

Recent Posts

The Loyalty Of All Things: How The Internet of Things is Impacting Loyalty Programs

About 6.4 billion “things” are currently connected to the internet, and Gartner predicts that this...

Read More

Three Reasons Why CPG Loyalty Will Dominate This Year

The Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has...

Read More

Predictions from the Path to Purchase Expo 2017

Countless innovations, brilliant minds, and inspiring stories have defined this year’s Path to...

Read More