Kellogg’s (Weber Shandwick agency) wanted to create brand buzz for Nutri-Grain with a contest to find the “head of hanger management”.
Snipp created a microsite https://www.nutrigrainhangermanagement.com/Register where participates could submit their best entry to Nutri-Grain communicating why they should be the “Head of Hanger Management” for a chance to win $20k plus a years supply of Nutri-Grain. Participants were required to complete a registration form and upload an optional video (max 30 secs) to enhance their submission.
Snipp Solutions : Snipp Contests & Promotions