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Duracell wanted to provide a seamless user experience to drive awareness and engagement in the hope this would lead to purchase. By allowing consumers to participate by simply registering, they are looking to collect first party data
Snipp built a sweepstakes promotion where consumers are able to visit a microsite https://www.duracellgaming.com and simply complete registration to enter the sweeps for a chance to win a gaming den makeover valued at $30,000 No purchase necessary.
Snipp Solutions : Sweepstakes Management, Receipt Processing