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Mattel was looking to leverage their partnership with Universal for their Jurassic World line of products to create an exciting purchase-based sweepstakes at Walmart.
Leveraging Snipp's receipt validation technology, we developed a purchase-based sweepstakes program where consumers who purchased any qualifying Jurassic World products at Walmart could upload their receipt and register at https://www.mattelsweeps.com/Universal for a chance to win one of four trips to Universal Studios, as well as secondary prizes! Snipp managed all backend aspects of the campaign including microsite development & entry collection, receipt validation, full sweepstakes administration, and reporting.
Snipp Solutions: Receipt Processing, Sweepstakes Management