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    Planning for Mother's Day

    With Mother’s Day just a few weeks away, it’s hard not to look forward to flowers, breakfast in bed, and that warm fuzzy feeling – regardless of wheth...

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    Simplify Center of Store For a Better 2018

    Center of store is one of the most complex arenas that brands can compete in. Aisles are seeing more competition from brands of all shapes and sizes, ...

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    Trends | Shopper Marketing

    PARTNERING UP WITH CO-BRANDED PROMOTIONS – A CLOSER LOOK

    Co-branding is a strategic marketing and advertising partnership between two brands, in which the promotional ‘whole’ is expected to be bigger than ea...

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    Loyalty | Shopper Marketing

    Why Transactional Relationships Don't Work for Consumers

    Brands don't want consumers to buy their products, they NEEDit. And for many brands, the focus of getting consumers to buy now, can become an obsessio...

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    Uncategorized

    Why Strategy Beats Luck On St. Patrick’s Day

    Any alcohol brand worth its whisky knows that simply hoping for eager consumers to follow the rainbow and find the pot of gold is a waste of time. Alc...

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    Retail environment | snipp news

    March Conference Galore Means It’s Easier Than Ever To Say “Hello”

    March Conference Galore Means It’s Easier Than Ever To Say “Hello” In a virtual world inundated with video calls and text messages, don’t you sometime...

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    brand insights | Uncategorized

    What’s In Your Basket – Holiday Edition: Analyzing Key Holiday Periods

    The simple fact is that calendars for brands are getting busier and busier. There are now dozens of periods and sub-periods, major holidays and little...

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    Uncategorized

    How to Activate On-Premises Loyalty Programs

    A Q&A with Carlos Dunlap-Beard, VP Loyalty Solutions, Snipp, on loyalty360 That notion of forming a loyalty community is a great opportunity for m...

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    Consumer engagement | Marketing Technology

    FOOTBALL’S BIG GAME – Marketing Strategies for Championship Sunday

    General Landscape With more than a 100 million viewers each year, CHAMPIONSHIP SUNDAY is one of the largest sporting events of the year, and the bigge...

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    Trends | Artificial Intelligence

    A Genuine Opinion on Artificial Intelligence 

    The first time I played chess was in a dusky room huddled over an aged wooden board. I was 5. My grandfather was furtively explaining each piece to me...

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    Brand Loyalty | SnippRebates

    Lasting Loyalty – In the Smartphone Age

    The era of the smartphone is well underway, as our ubiquitous handhelds are becoming more and more central to our daily lives. So central, in fact, th...

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    Brand Loyalty | Consumer engagement

    Loyalty Marketing in 2018: What You Need to Know

    Loyalty Marketing that leads to Customer Engagement remains top of mind for CMOs, Brand Managers and other marketing professionals. That’s good. What’...

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    White Paper | Consumer Loyalty

    Outtakes from the Loyalty “Blooper Reel” That Will Have You Calling for “Take Two”

    Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies n...

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    Consumer Loyalty | Brand Loyalty

    From the Trenches: Insights & Best Practices from Real World Receipt-Based Loyalty Programs for CPG Brands

    From the Trenches: Insights & Best Practices from Real World Receipt-Based Loyalty Programs for CPG Brands

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    Brand Promotions | Brand promotion

    Snipp Webinar! Brand Promotion, Purpose, and People at the Center of it All

    Does your life have meaning? Sorry to get so deep on a Monday morning, especially while the remains of Thanksgiving are probably still fighting to be ...

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    Uncategorized | Loyalty Programs

    New Connections – Loyalty In The Grip of the Sharing Economy

    The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, stayed at an Airbnb instead of a hotel, or used a WeWork workspac...

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