Snipp (5)

With Mother’s Day just a few weeks away, it’s hard not to look forward to flowers, breakfast in bed, and that warm fuzzy feeling – regardless of wheth...

Center of store is one of the most complex arenas that brands can compete in. Aisles are seeing more competition from brands of all shapes and sizes, ...

Co-branding is a strategic marketing and advertising partnership between two brands, in which the promotional ‘whole’ is expected to be bigger than ea...

Brands don't want consumers to buy their products, they NEEDit. And for many brands, the focus of getting consumers to buy now, can become an obsessio...

Any alcohol brand worth its whisky knows that simply hoping for eager consumers to follow the rainbow and find the pot of gold is a waste of time. Alc...

March Conference Galore Means It’s Easier Than Ever To Say “Hello” In a virtual world inundated with video calls and text messages, don’t you sometime...

The simple fact is that calendars for brands are getting busier and busier. There are now dozens of periods and sub-periods, major holidays and little...

A Q&A with Carlos Dunlap-Beard, VP Loyalty Solutions, Snipp, on loyalty360 That notion of forming a loyalty community is a great opportunity for m...

General Landscape With more than a 100 million viewers each year, CHAMPIONSHIP SUNDAY is one of the largest sporting events of the year, and the bigge...

The first time I played chess was in a dusky room huddled over an aged wooden board. I was 5. My grandfather was furtively explaining each piece to me...

The era of the smartphone is well underway, as our ubiquitous handhelds are becoming more and more central to our daily lives. So central, in fact, th...

Loyalty Marketing that leads to Customer Engagement remains top of mind for CMOs, Brand Managers and other marketing professionals. That’s good. What’...

Lessons Learned from the 2017 Holiday Season

Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies n...

From the Trenches: Insights & Best Practices from Real World Receipt-Based Loyalty Programs for CPG Brands

Does your life have meaning? Sorry to get so deep on a Monday morning, especially while the remains of Thanksgiving are probably still fighting to be ...

The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, stayed at an Airbnb instead of a hotel, or used a WeWork workspac...