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As a generation, Millennials are now the most populous (surpassing Baby Boomers), diverse,highest spending generation in America’s history comprising ...

Sweepstakes are the perfect promotion for retailers and brands that want to raise brand awareness, acquire and engage customers, and increase sales.

There’s a fine balance between success and failure in shopper marketing. A campaign can make pop culture history for the right or wrong reasons.

Attracting customers is the goal of every marketer. And if you’re a small brand, it’s hard to get the budget and the clout to replicate the tactics of...

It costs up to 7 times more to attract new customers than to retain existing ones. You know it. We know it. That's why you need a customer activation ...

Gen Z represents over 30% of the global population - It’s time to put a fresh spin on your old Customer Acquisition Strategies for this cohort!

“Better an ounce of luck than a pound of gold” Brands have used sweepstakes, contests, and promotions to attract and delight customers for over 100 ye...

Martech solutions are the best way to deliver exciting customer experiences at scale. Today we’re going to shine a spotlight on customer acquisition t...

Everyone’s a winner when your contest marketing strategy is on point. It turns short-term engagement and punch card loyalty into lasting brand relatio...

Successful customer engagement marketing strategies lead to great returns through long-term brand advocacy. So, to help you get inspired for your next...

Data analysis skills are as important to marketers today as any marketing skills. Data has become the fuel of marketing success, and everyone talks ab...

Customer engagement is the oil that powers the marketing machine. And as any wildcatter will tell you, you don’t get a gusher if you can’t tap the wel...

If you’re in the market for martech tools, start with two simple questions: What do consumers want? And what do your marketing teams want? With the an...

Mario Invernizzi, VP Sales EMEA at Snipp Interactive presented at the Customer Engage Summit in London on "Leveraging Mar-Tech toDrive Enhanced Custom...

The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts contain a wealth ofincomparable data on s...

Sweepstakes Marketing is a great way to engage your loyal customers or drum up awareness with new ones! Since an estimated 55 million Americans partic...

One major driver of customer engagement and retention is continuously providing value—and having customer data to understand what they want and need i...

Considerations for brands looking toleverage data, analytics and technology to deliver highly personalizedcommunication and offerings to customers