Snipp

CustomerEngagement | Customer Activation

Cyber Monday Marketing Tips [Infographic]

Cyber Monday is one of the biggest shopping events of the year, surpassing even Black Friday. What was an online tech focussed event has expanded to e...

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CustomerEngagement | Customer Activation

Boost your Black Friday Marketing Strategy [Infographic]

How do you make one of the biggest shopping events of the year a success? With a combination of great ideas, tactics, and campaign activation, you can...

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Gen Z Marketing | Consumer Insights

Inside The Gen Z Mind: How Gen Z Navigates the Information Age

Snipp conducted the "Inside the Gen Z Mind" survey with the goal of better understanding the American “Gen Z” or “Zoomer” generation’s consumer behavi...

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Customer Loyalty Programs | Customer Loyalty Trends

6 Customer Loyalty Trends for 2023 and beyond

Hearing from brands who are innovating in the customer loyalty space is always a pleasure. Our team was recently at the Loyalty Expo in Orlando, FL an...

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Brand Promotions | customer engagement

Summer Success - Promotions Thought Starters

Shoppers will be out in full swing this summer and influencing their purchase habits won’t be easy unless you have the right ideas and strategies. Thi...

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Consumer Promotions | Customer Loyalty Programs

7 Compelling Consumer Promotion Examples Every Brand Should Try

Experts tell us we live in the age of authenticity. With sustainability and social responsibility taking center stage, consumers favor brands that are...

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Shopper strategy | Shopper technology

2023 Shopper Marketing Technology Landscape

If shopper marketing is the engine of commerce that connects consumers, brands and retailers, shopper marketing technology is the spark that ignites a...

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Shopper Marketing | Holiday Marketing

Building a Better OTC Seasonal Allergy Promotional Strategy

Allergic rhinitis, otherwise known as hay fever or seasonal allergies, is a condition that impacts between 10% - 30% Americans and 40% of Europeans e...

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Brand Promotions | customer engagement

2023 Shopper Trends and Inflation Infographic

Our recent consumer survey reveals that with inflation looming, consumers are on a mission to economize, switching retailers and brands at every turn.

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Seasonal Promotions | Consumer Promotions

4 March Madness Promotions to Boost Your Brand This Spring

Few annual sporting events create as much buzz as March Madness. For two weeks every year, college basketball fans and non-fans alike tune in to watch...

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Brand Promotions | customer engagement

St. Patrick’s Day - Marketing Trends & Strategies

Collect your pot of gold this St. Patrick’s Day with the right marketing and promotion strategies

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CPG marketing | CPG promotion

Consumer Promotions Strategy Guide

Consumer promotions are the backbone of CPG marketing. From brand awareness to product launches and seasonal sprees, a great promotion is what turns “...

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Brand Promotions | customer engagement

Consumer Trends for Holidays - Past, Present & Future [Infographic]

For brands and retailers, the holiday season is one of the few constants in the shopping calendar. Through pandemics and inflation, you can always rel...

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Receipt Data | Consumer Insights

Retail POS Data: The Key to Deeper Consumer Insights

Retail point of sale (POS) data is like an ocean. The surface is teeming with life and activity, but the deeper you go, the more interesting things yo...

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CPG promotion | Customer Promotions

CPG Consumer Sales Promotion: The 6 Steps of a Successful Launch

Sales promotions are one of your most reliable customer acquisition and loyalty tactics. A well-timed promotion incentivizes people to buy your produc...

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Brand Promotions | customer engagement

Cyber Monday - Tips for a Magnificent Monday [Infographic]

Cyber Monday is one of the biggest consumer shopping events of the year, even surpassing Black Friday.It's the perfect opportunity for brands and ret...

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CPG marketing | Customer Promotions

Why CPG Promotions and Contests are Key for your CPG Marketing Strategy

You know how competitive the CPG market is. 30,000 new products hit the shelves every year, adding to the already bewildering array of options custome...

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Digital Marketing | Customer Acquisition

9 Brilliant Black Friday Marketing Tips to Make This Year the Best Yet

Black Friday is one of the busiest and most profitable events in the retail calendar. What used to be a one-day event has evolved into a month-long ex...

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