Gamifying Sports Fandom to Drive Engagement [Webinar]

We're excited to share our latest webinar 'Touchdowns, Tokens & Tactics: Gamifying Sports Fandom to Drive Engagement', hosted by Path to Purchase's Jacqueline Barba, where Snipp’s CRO Chris Cubba and Sideline Sports' President Steve Ferber break down how gamification is transforming the sports marketing playbook. As fan behaviors evolve and expectations rise, one thing is clear — brands can no longer afford to just “advertise” to fans. They need to involve them.

This webinar explores how gamification taps into the psychology of play — leveraging challenge, competition, and recognition to craft fan experiences that go far beyond passive views or impressions. From fantasy leagues and trivia to prediction games and sports bingo, brands are applying game mechanics to build deeper connections and foster real-time loyalty.

Get playbook-ready insights on...

• The psychology behind why sports fans are such engaged audiences
• Proven gamification mechanics like points, leaderboards, rewards, and streaks
• Real-world case studies from brands nailing fan gamification
• Key metrics to measure impact: engagement, conversion, retention, and customer lifetime value (CLV)

In today’s competitive sports landscape, fan attention is the most valuable currency. Gamification turns casual viewers into loyal advocates by making fans active participants, increasing engagement, and providing brands with rich data to refine campaigns and drive measurable business outcomes. Brands aren’t just joining the game — they’re building it, creating immersive, always-on fan experiences that go far beyond the scoreboard.

We hope you find this session valuable.

Explore more Examples of Gamification for Engagement Success to know how brands are leveraging gamification to create immersive consumer experiences. 

Ready to bring your own fan experience to life? Get in touch to create your interactive gamification solution.