Smart Spend, Sharp Scale: How Insurgent CPGs Can Win Shopper & Retail Media

We’re back with  episode 4 of Engagement Matters where experts from Snipp and industry leaders examine the latest developments in consumer engagement, brand activations, and the evolving marketing landscape.

In episode 4, “Smart Spend, Sharp Scale: How Insurgent CPGs Can Win Shopper & Retail Media,” Snipp’s CRO, Chris Cubba, and Director of Business Development, Brendon Lemon, sat down with Eleanor Hayden, CEO of Hayden Consultancy and together, they unpacked how emerging CPG brands are navigating today’s complex retail media and marketing landscape.

With rising costs and shifting consumer expectations, emerging CPG brands face growing pressure to scale without sacrificing margins. Episode 4 explores how these challengers are redefining marketing impact through smarter activations and retail media strategies traditional brands struggle to match.

In Episode 4, you’ll uncover how insurgent CPG brands are 

• Scaling their marketing spend while safeguarding crucial profit margins, enabling smarter growth strategies.

• Leveraging targeted shopper activations that deliver higher ROI than traditional marketing methods.

• Dominating retail media by employing challenger-specific strategies that bigger competitors can’t replicate.

• Implementing practical, plug-and-play frameworks that provide an immediate competitive edge.

We hope you found this episode insightful! Be sure to follow us on LinkedIn and join us each month as we dive deeper into the evolving landscape of brand engagement, marketing innovation, and the strategies that drive success for leading brands.