Sweepstakes Program to Drive Retail Specific Sales & Engagement for Kraft Heinz Canada

Kraft Heinz KHC Summer BBQ Sweeps web


LPI Group wanted an exciting program to help drive sales for Kraft Heinz in Walmart, Canada while generating exciting around the summer grilling season.

Snipp created a Sweepstakes where Walmart shoppers could purchase 3 products and upload a photo of their receipt to earn an entry into the sweepstakes. Kraft Heinz gave away 25 Weber Smokefire Pellet Grills and 125 x $100 Walmart eGift Cards, a total prize pool of $50,000! Shoppers could purchase from Walmart in store, online, or through curbside pickup - The site also showcased different recipes that shoppers could download or email to themselves.