Sweepstakes Program to build Brand Awareness for Abbott Nutrition Ensure's 50th Birthday

Abbott 50th Birthday


Ensure wanted to drive brand awareness by engaging with their customers. They decided to celebrate their 50th year anniversary by asking consumers to show them what Ensure has meant to them over the years, while also trying to expand the use case of their products beyond just a supplement for old users 

Snipp developed a register to enter sweepstakes, where consumers could also earn 20 additional entries for submitting UGC (photos, videos, or an essay) on the website with an option of AMOE. After the UGC submissions have been reviewed and approved, they would be added to a gallery on the microsite ensurenourishingmoments.com. Rewards included - Grand prize of $50,000 cheque along with exciting weekly prizes.  

 Snipp Solutions:  Snipp Contests & Promotions, Receipt Processing