Smithfield Revs Up Sales with NASCAR Sweepstakes

Situation: Every year, Smithfield and Gwaltney brands incentivize their consumers to buy more in one purchase with a myriad of NASCAR related prizes, including a meet and greet with the Smithfield sponsored drivers. They were currently handling everything through mail in, and had no effective way of capturing the information, tying spends to retailers, and opting participants into future promotional messages.

Solution: We helped simplifying the enter user experience by making the process digital. Consumers text in a keyword based on the retailer they are shopping at for instructions, and then send in a picture of their qualifying purchase receipt. Snipp will also alert winners once they have been chosen