Clos du Val Winery Entices Visitors with Text to Get a Discount Offer

Situation: Clos du Val, like many wineries in Napa Valley, CA, get wine tourists that are a major part of their business. They have a difficult time capturing the potential customers outside of their initial visit, and want to create a larger CRM where they can connect with their customers and offer them value in return for brand loyalty.

Solution: Snippwine is running a text to register program for Clos du Val whereby visitors that text in and register get $10 off their purchase. Simultaneously, Clos du Val is running another program for customers to vote for their favorite steakhouse. It is a simple tactic that is helping the winery dramatically increase their CRM and loyal customer base.