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Beam Suntory Hornitos wanted to increase brand awareness of Hornitos as the official tequila of the Boston Red Sox and Hornitos Cantina.
They also wanted to drive retail displays (off premise) and margarita features (on premise)
Snipp created sweepstakes where consumers from select states can simply register to enter for a chance to win. The Snipp built microsite https://www.hornitosboston.com/ is age and state gated. Snipp also managed the winner outreach and verification process.
Rewards Included: One lucky winner plus 3 guests get free tickets to a Red Sox game and the winner gets to throw the first pitch at Fenway Park.
Snipp Solutions: Snipp Contests & Promotions