Promoting Trial of New Product for Ripple Foods

Ripple Foods developed a great product: a sustainable, plant-based milk alternative, that their research showed was an instant hit with consumers from their very first taste. The challenge: getting people to just try the new product in a no-risk setting.

Snipp developed a unique rebate structured around the classic “money-back guarantee” brand promise. If consumer’s purchased the product, tried it, and decided they didn’t like it, they could simply upload their receipt to a custom branded microsite to get back a $5 digital Visa gift card. The microsite is accessible and is limited to one redemption per consumer.