Driving Retail Specific Sales for GAF

GAF sought away to reward consumers who only purchased at Lowe’s retailers. Lowe’s expected rewards that tied back into their stores, all without affecting packaging or tying into POS.

GAF and Snipp created a rewards continuity program that allows consumers to spend over multiple transactions to earn Lowe’s eGift cards. Entry into the program is made easy; consumers submit their purchase receipt via text, email, or a custom branded GAF microsite. To submit it via text, consumers simply message 811-811 using the keyword GAF; to email in the receipt, consumers can use email address redeem@GAF500.com; and to upload it to a custom branded microsite.