Campaign 1:
Fans could snipp to receive a Hooded Menace video
Campaign 2:
Fans would receive back a special Valentine's Day message from Oreos
Original Packaging
(image that was stored in the database)
"Real life" snapped photo
(in an unnamed supermarket)
Try it for yourself!
- Take a photo of the front of any new Oreos package and MMS the photo and the keyword "SNAPP" to 74677 for a special Valentine's day message from Oreo - or just take a photo of the image on this page to try it out! (ATT, Sprint, Verizon only)
- Alternately, text in the UPC code off the back of the packaging to 76477
Campaign Overview:
- Using image recognition technology, Oreos fans could take photos of specific Oreos cookie packages and MMS them in to receive back content, coupons etc (for ATT, Sprint, Verizon customers)
- Users could also text in the UPC code on the back of Oreos packaging to receive the content (for all carriers)
- Campaigns were promoted on Oreos Facebook page
