Incentivizing sales for Cheerwine at Food City - Sweepstakes


Cheerwine wanted to increase sales of Cheerwine at Food City in select states.

A state gated Sweepstakes promotion where consumers could text the keyword FOOD CITY to 811811 and receive a link to register to get an entry to the Cheerwine sweeps, to receive one of 30 Food City gift cards worth $100 each, fulfilled by Snipp.