Incentivising Tailgating Sales for Hormel Pepperoni


Hormel wanted to incent pepperoni products sales around the theme of tailgating.

A ‘TACKLE TAILGATING WITH PEPPERONI’ sweepstakes promotion where consumers who purchase qualifying pepperoni products can submit their receipt by texting in the keyword PEPITUP to 811811, via email at PEPITUP@snipp.US or web upload at and are entered into a sweepstakes to win one of fifty $150 American Express gift cards one grand prize of a $5,000 VISA gift card.