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Jamieson wanted to drive trial and awareness of the fun format products in their portfolio while driving basket and pantry loading of the sub-category brands. They needed a simple, easy to deploy digital rewards program that would get them incremental display in retailers as a result of a strong consumer offer.
Snipp built a digital reward program where customers who purchased $30 or more across the Jamieson portfolio of products could upload a photo of their receipt to receive a $10 digital VISA prepaid card. Customers could upload their receipts to the Jamieson-branded website www.jamieson-rewards.com or submit them via email.
Snipp Solutions : Snipp Contests & Promotions, Receipt Processing