Gift-With-Purchase Program to Drive Portfolio Sales for Danone

Danone - Plant-Based Scale Program web

 

Danone was looking to drive sales and trial of their plant-based portfolio of products and drive awareness of the many products within their portfolio. In addition, Danone wanted to reward shoppers and incentivize repeat shopping trips.

Snipp developed a gift with purchase program where consumers who purchased and qualifying Danone Plant-Based product could upload a photo of their receipt at https://www.plantbasedgoodness.ca  (EN) and https://www.bonheurvegetal.ca (FR) and register  to get a coupon for a free Danone plant-based product. To keep consumers engaged, Snipp also sent consumers a $1 off coupon at different stages of the program to participants.

Snipp Solutions : Snipp Contests & Promotions, Receipt Processing