Xbox is partnering with OPI on a global, exclusive line of nail polish and was looking to reward consumers with exclusive in-game content for Forza and Halo. Xbox & OPI needed a partner who could help them execute 15 programs across 12 countries and provide various levels of support in each country.
Snipp developed 15 gift-with-purchase programs leveraging our receipt processing and promotion technology in 12 countries where consumers who purchase qualifying OPI products can upload their receipt and register for the program to get an exclusive Forza or Halo in game content reward. Each countries program was localized to the market including market specific languages, qualifying rules, customer service support, and micro-sites. Xbox & OPI also get an incredible amount of unprecedented purchase data from each campaign and can track programs individually as well as holistically.
Countries: US, Canada, Australia, Finland, Sweden, France, Spain, Belgium, Germany, UK, Italy, and Mexico.