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Based on the success of the last program Dreyer's wanted to run another program on the Snipp platform to increase units per trip, drive regimen and loyalty in a competitive category, engage with older shoppers in a digital format and provide a reason to return to Publix over other retailers.
Snipp ran a program where consumers could buy any combination of Nestle Ice Cream products to earn a $5 Publix gift card if they spend $20+ in a single or over multiple transactions. Purchase could be made in-store, eComm or through online grocery pick up. Consumers could submit their receipts by texting HAPPY to 811811, via email to submit@rewards.havehappyonhand.com or web upload at https://rewards.havehappyonhand.com