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BC Hydro wanted to improve the Behavioral Energy Efficiency Program with their 210K members who signed up to be part of Team Power Smart as well as hyper-personalize the digital customer experience and leverage gamification and stickiness to increase efficacy of the program
Partnering with Bidgely, a series of emails were sent to Team Power Smart members with hyper-personalized disaggregation tips encouraging homeowners to take behavioral energy efficiency actions to complete their challenge. Homeowners could take up to 8 photos of the recommended energy efficiency behaviors throughout their home and uploaded them to a Snipp-hosted microsite where the photos were automatically validated by the SnippCheck OCR technology for credit