Driving Retail Specific Sales for Hill’s

Hill’s was challenged with a way of driving consumers to Petco retailers and purchasing their new Science Diet pet food brand.

Snipp set up a retail-specific rewards program that was unique to Petco channels. In order to participate, consumers simple submit their receipt proving purchase at Petco, either at one of their brick-and-mortar channels or online at Petco.com, and then submit the receipt via text, email, or web upload. To text in their receipt, consumers send the keyword HILLS to 811-811; to email it, consumers use the email address redeem@hillspetrewards.com; and the microsite for receipt web upload can be accessed at www.hillspetrewards.com.