Lucozade in the UK not only needed a way to drive sales at Co-Op retailers, they also wanted to drive brand awareness and tie-in positive associations with healthy living.
Snipp created a promotion for Lucozade where consumers simply purchase two Lucozade sports drinks in a single transaction and submit their receipt to earn a free gym membership. In order to qualify for the program, receipts can be submitted via SMS/MMS by simply texting the keyword SPORT to 811-811. The purchase must be made at a Co-Op retailer within the specified date range to qualify.
