Create Brand Affinity and Drive Purchase for Dr Pepper

Dr Pepper needed a way to create brand affinity and grow their sales during the summer months with a creative and fun consumer activation.

Snipp set up an image recognition program that rewards consumers when they scan the barcodes on the bottles of Dr Pepper they’ve purchased. 3 qualifying barcode scans earns them a code to redeem for a t-shirt of their choice, tying back into themes of summer. Consumers are able to submit by texting the barcode images to 811-811 using the keyword DRPEPPER; the t-shirt is redeemed at