Driving New Product Trial for Nestle Carnation Breakfast Essentials

CBE Q1 Product Launch at Walmart web


Nestle wanted to support and drive trial of a new product launch of their brand Carnation Breakfast Essentials at Walmart. More often than not, sampling is done to support launches but with COVID, sampling is not an option.

Snipp created a GWP solution that provided a no-risk trial by covering the cost of the product via a Walmart eGift card. Consumers who spend $10+ in a single transaction could submit a photo of the receipt by texting in the keyword BREAKFAST to 811 811, via email to submit@carnationbreakfastpromo.com or online to earn the eGC.

Nestle cbe inside logo